Anonymous Service Request Identifier for Privacy-Safe Personalization
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Solution Overview
Problem
Existing methods for providing personalized services require users to disclose personal information, violating data protection regulations such as GDPR, and there is a need for a solution that allows anonymous access to personalized services without revealing user identity.
Innovation Solution
A communication terminal generates and uses an anonymous unique identifier to request personalized services, which is recognized by a personalization device without disclosing terminal or user information, enabling personalized responses through a service delivery device.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If personal contact information (email address, phone number) or user accounts are used to identify users for personalized services, then the service personalization can be achieved, but user personal information is disclosed which violates data protection regulations
Solution Approach 1:
The patent introduces an anonymous unique identifier as an intermediary between the user and the service delivery device. This identifier enables service personalization without requiring direct disclosure of personal information. The identifier acts as a mediator that links user behavior data to personalized services while maintaining a barrier that protects user privacy and complies with data protection regulations.
Solution Approach 2:
The patent extracts the identifying function from personal information and isolates it into a separate anonymous unique identifier. By separating the identification capability from personal data, the system maintains service personalization while removing the harmful element of personal information disclosure. The anonymous identifier contains only the necessary identification function without any personally identifiable information.
2Object-affected harmful factors
If anonymous unique identifier is used to access personalized services, then user privacy is protected and data protection compliance is achieved, but the system complexity increases due to identifier management
Solution Approach 1:
The anonymous unique identifier serves multiple functions simultaneously: it identifies the user for personalization, tracks behavior data, enables service delivery, and protects privacy. By making the identifier multi-functional, the patent reduces the need for separate systems for each function, thereby managing complexity while achieving comprehensive privacy protection and service personalization.
3Productivity
If traditional identification methods are used, then service delivery is straightforward, but user personal information must be collected and stored which creates data protection issues
Solution Approach 1:
The patent creates a functional copy of the identification system using the anonymous unique identifier. Instead of using the original personal information for identification, the system uses this anonymous copy that replicates the identification function without containing sensitive data. This allows efficient service delivery while preventing personal information disclosure.
Data Source
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AI summary
The terminal implements a customised service request method by a communication terminal (T), the method comprising, following an unlocking (E060) of an access to a customised service request device, the device being implemented in the communication terminal: - obtaining (E100, E100c) a unique anonymous identifier (CUA), capable of being transmitted, by the terminal (T), in association with a service request, to a device (P) for service request customisation, the service request being intended for the device (SRV) providing the service.