AoD Server Advertisement Insertion via Combined Picture Rendering
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Traditional Picture in Picture (PiP) techniques for inserting advertisements into Application on Demand (AoD) services require dedicated video processing devices and separate transmission channels, leading to increased bandwidth and signaling overhead.
Innovation Solution
A method for inserting advertisements into AoD video streams by acquiring advertisement configuration information, determining advertisements based on interaction conditions between the AoD server and client device, and rendering a combined picture of the application and advertisement, which is then converted into a frame for transmission, eliminating the need for dedicated channels and processing devices.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional PiP technique is used to insert advertisements into AoD video streams, then advertisement presentation capability is improved, but device complexity and bandwidth requirements increase due to dedicated video processing devices and separate transmission channels
Solution Approach 1:
The patent merges the advertisement video stream with the application video stream into a single combined video stream. The AoD processing device integrates both video streams and transmits them through a single channel, eliminating the need for separate dedicated channels and reducing device complexity while maintaining advertisement presentation capability
Solution Approach 2:
The single video channel is designed to serve dual purposes: transmitting both the application video content and the advertisement video content. This multi-functional approach allows the same transmission infrastructure to handle multiple types of content without requiring dedicated separate channels
2Adaptability or versatility
If traditional PiP technique is used to insert advertisements into AoD video streams, then advertisement presentation capability is improved, but bandwidth requirements and signaling overhead increase
Solution Approach 1:
The patent combines multiple video streams (application and advertisement) into a single integrated video stream, reducing the total bandwidth consumption compared to transmitting separate dedicated channels for each content type
Data Source
AI summary
The disclosure provides a method (300) for inserting an advertisement into a video stream of an AoD service. The method is performed by an AoD processing device and includes steps of: acquiring (S310), from the AoD server, advertisement configuration information; determining (S320) an advertisement to be inserted based on the advertisement configuration information; receiving (S330), from the AoD server, a notification that a triggering condition for inserting an advertisement is satisfied, the triggering condition being associated with an interaction between the AoD server and a client device to which the AoD service is provided; transmitting (S340) to the AoD server an instruction to cause the AoD server to render a combined picture of the application and the advertisement based on the advertisement configuration information; and receiving (S350), from the AoD server, the combined picture and converting it into a frame in the video stream for transmission to the client device.