Application Installation Platform for OEM Device Differentiation
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Solution Overview
Problem
Original Equipment Manufacturers (OEMs) face challenges in monetizing and differentiating computing devices through applications, as they lack access to advertising platforms, performance metric measuring tools, and cannot segment or recommend applications effectively, leading to a 'spray-and-pray' approach and low user satisfaction.
Innovation Solution
An application installation platform that includes an ad server for real-time management and recommendation of applications, an analytics console for performance metrics, and white-label touchpoints for seamless application delivery, allowing OEMs to target specific user segments and device types, and dynamically update applications throughout a device's lifetime.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If OEMs use traditional application distribution methods through operating system providers, then device security and stability are maintained, but OEMs cannot effectively monetize devices or differentiate them through applications
Solution Approach 1:
The patent introduces an application installation platform as an intermediary layer between the operating system provider and OEMs. This platform includes a server component that communicates with both the OS provider's application store and the OEM's device, enabling OEMs to manage and distribute applications independently while maintaining system stability and security through established protocols
Solution Approach 2:
The system segments application distribution management into separate functional components: the operating system provider maintains the application store, the installation platform handles distribution logic, and OEMs control device-specific application deployment. This segmentation allows each entity to operate independently while achieving collaborative monetization and differentiation goals
2Ease of operation
If OEMs manually bundle applications on devices, then device differentiation is achieved, but user satisfaction decreases due to inability to segment and recommend applications effectively
Solution Approach 1:
The installation platform incorporates feedback mechanisms that collect device information, user behavior data, and application performance metrics. This feedback enables the system to segment users and devices effectively, analyze preferences, and provide personalized application recommendations, thereby improving user satisfaction while maintaining adaptability
Solution Approach 2:
The system transitions from static manual bundling to dynamic application distribution. The installation platform continuously adapts application recommendations based on real-time feedback, device characteristics, and user behavior, enabling effective segmentation and personalized delivery that improves user experience
3Adaptability or versatility
If OEMs preload many applications to differentiate products, then device differentiation is improved, but costs and complexities increase significantly
Solution Approach 1:
Instead of preloading all possible applications, the system uses the installation platform to selectively deliver only the applications needed for each device based on user profile, device type, and behavioral feedback. This partial action approach maintains device differentiation while significantly reducing the burden of managing excessive preloaded applications
4Productivity
If OEMs lack access to advertising platforms and analytics tools, then device security is maintained, but ability to monetize and measure performance is severely limited
Solution Approach 1:
The application installation platform serves multiple functions simultaneously: it acts as an application distribution system, an advertising platform for monetization, and an analytics tool for performance measurement. This multi-functionality enables OEMs to achieve monetization and analytics capabilities without requiring separate complex infrastructure systems
Data Source
AI summary
Systems and methods for providing an application marketplace configured to install applications outside of an application store provided by the entity providing the operating system of a computing device in accordance with embodiments of the invention are illustrated. In one embodiment, a computing device includes a processor and a memory connected to the processor and storing an application installation application, wherein the application installation application directs the processor to obtain target information including data descriptive of the computing device, transmit a request for a set of recommended applications, where the request includes the target information, obtain recommended application data identifying at least one installation package targeted to the computing device based on the target information, and install the recommended application data on the computing device. In an additional embodiment, the recommended application data is signed using an OEM key.