Notification Device for Application-Aware Advertisement List Generation
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Solution Overview
Problem
Existing advertisement distribution systems do not consider the display order or types of advertisements, leading to inappropriate advertisements being provided to users, necessitating improved methods for more effective advertisement delivery.
Innovation Solution
A notification device and system that acquires application identification with a list request, generates a list page of advertisements based on extraction setting information, including rules for display order and exclusion criteria, to provide targeted and relevant advertisements.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If advertisements are distributed without considering display order or types, then the distribution process is simple, but the effectiveness and appropriateness of advertisement delivery deteriorates
Solution Approach 1:
The patent applies parameter changes by introducing extraction setting information that defines multiple parameters for advertisement selection and display ordering. These parameters include advertisement types, display positions, and ordering criteria that are dynamically applied based on the application identification, transforming a simple distribution system into one that can adaptively control advertisement presentation.
Solution Approach 2:
The patent segments the advertisement distribution process by separating the selection criteria from the distribution mechanism. Extraction setting information is divided into multiple rules that independently control different aspects of advertisement selection and ordering, allowing the system to manage complexity through modular, rule-based segments rather than a monolithic decision-making process.
2Loss of information
If extraction setting information is used to select and order advertisements, then advertisement relevance improves, but processing complexity increases
Solution Approach 1:
The system applies self-service by enabling extraction setting information to automatically guide the advertisement selection and ordering process without requiring manual intervention. The rules defined in the extraction setting information autonomously determine which advertisements to display and in what order, based on the application identification received from the terminal device.
Solution Approach 2:
The patent uses parameter changes to manage processing complexity by dynamically adjusting selection criteria based on the application type. Different extraction setting information parameters are applied depending on the application identification, allowing the system to optimize relevance for each application while maintaining manageable processing requirements through conditional parameter application.
Data Source
AI summary
A notification device includes a list request acquirer and a generator. The list request acquirer acquires, together with a list request for requesting a list of advertisements, an application identification (ID) that is information for identifying an application sending the list request. The generator generates, based on extraction setting information that is associated with the application ID acquired by the list request acquirer and is used for selection of the advertisements and determination of a display order, a list page including a plurality of objects representing summaries of the advertisements.