Application Authentication for Targeted Content Delivery
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Solution Overview
Problem
Current systems lack a reliable method to authenticate and execute applications on receiving devices, particularly for selecting and outputting targeted content such as advertisements, ensuring only authorized applications are executed to prevent unauthorized data reproduction and ensure users receive relevant advertisements based on their information.
Innovation Solution
A receiving apparatus and data processing method that includes a communication unit for receiving applications with recorded authentication information and a data processor performing an authentication process to confirm the application's authorization, allowing only authorized applications to be executed, and a transmitting apparatus that sends applications with authentication information to ensure secure and targeted content delivery.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If applications are executed directly on receiving devices without authentication, then ease of operation is improved, but reliability deteriorates due to unauthorized data reproduction
Solution Approach 1:
The patent implements preliminary authentication of applications before execution on the receiving device. The authentication process verifies the integrity and authorization of applications prior to allowing them to run, preventing unauthorized applications from executing while maintaining ease of operation for authorized applications.
2Reliability
If authentication processes are implemented for applications, then reliability is improved, but device complexity increases
Solution Approach 1:
The patent introduces an intermediary authentication mechanism that mediates between the application and the receiving device execution environment. This intermediary layer handles the complex authentication and verification processes, shielding the user from complexity while ensuring reliable authorized execution.
3Adaptability or versatility
If targeted content delivery is implemented, then adaptability is improved, but loss of information increases due to authentication requirements
Solution Approach 1:
The patent extracts and separates authentication information from the main application data transmission. By taking out the authentication component as a distinct verification process, the system can deliver targeted content adaptively while managing authentication data separately, reducing information loss and improving overall system efficiency.
Data Source
AI summary
There is provided an arrangement for executing an application on the condition that the application has been confirmed as authorized. A transmitting apparatus sends an application and signaling data in which authentication information capable of confirming the application as authorized is recorded. A receiving apparatus receives these data, performs an authentication process based on the authentication information to confirm the application as authorized, and executes the application that has been confirmed as authorized. The application is an application used in a process of selecting advertisement contents depending on user information. It is possible to provide the user reliably with a proper advertisement according to the user information.