Application Customer Journey Mapping From Process Rules

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Solution Overview

Problem

Current techniques for testing customer journeys in applications fail to ensure comprehensive coverage, are resource-intensive, and inefficient, leading to incomplete testing and potential use of applications with unconfirmed journey coverage.

Innovation Solution

A customer journey system that generates journeys based on process management rules, analyzing entry and exit criteria, constructing causation maps, and identifying all potential paths to ensure complete coverage, thereby conserving computing and networking resources.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If manual testing techniques are used to create customer journey tests, then tests can be created based on user stories, but comprehensive customer journey coverage cannot be ensured and supervisory review is required

Engineering Contradiction:
Improvecustomer journey coverageVSAvoidtesting process complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The system enables automated self-service by using the application's own process management rules and page structure to automatically generate test cases and determine customer journeys, eliminating the need for manual test creation and supervisory review while ensuring comprehensive coverage

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The patent replaces the manual mechanical process of test creation with an automated computational system that uses rule-based algorithms to analyze application structure and generate test cases automatically, substituting human effort with machine-based automation

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

2Productivity

If automated testing is implemented without proper journey discovery, then resource consumption increases, but customer journey coverage remains unconfirmed

Engineering Contradiction:
Improvetesting efficiencyVSAvoidjourney coverage information
Core Design Contradiction:
ProductivityVSLoss of information

Solution Approach 1:

The system performs preliminary action by automatically discovering and mapping all possible customer journeys before executing tests, using rule analysis and causation mapping to identify complete journey paths in advance, ensuring that testing resources are applied to confirmed coverage areas

Inventive Principle:
Principle #10Preliminary action

3Reliability

If comprehensive customer journey testing is performed manually, then coverage can be confirmed, but time consumption and resource usage increase significantly

Engineering Contradiction:
Improvejourney coverage confirmationVSAvoidtesting time
Core Design Contradiction:
ReliabilityVSLoss of time

Solution Approach 1:

The patent replaces time-consuming manual testing with automated computational systems that rapidly analyze application rules, generate test cases, and confirm journey coverage through machine-based execution, dramatically reducing the time required while maintaining comprehensive coverage confirmation

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

The system performs self-service by automatically generating, executing, and validating test cases without human intervention, using the application's own process management rules to drive the entire testing process from journey discovery to coverage confirmation

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS12443860B2Systems and methods for generating customer journeys for an application based on process management rules
Publication Date: 2025.10.14 VERIZON PATENT & LICENSING INC
  • US12443860B2 patent drawing
  • US12443860B2 patent drawing
  • US12443860B2 patent drawing

AI summary

A device may receive an application that includes one or more pages and may receive rules data identifying rules to construct customer journeys. The device may analyze the rules data to identify entry and exit criteria for each page of the application and may create map data based on the entry and exit criteria for each page of the application. The device may construct a causation map for the application based on the map data and may identify potential customer journeys for the application based on the causation map. The device may execute the potential customer journeys to generate customer journey results and may perform one or more actions based on the customer journey results.