Application Recommendation Engine for Online Sellers

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Solution Overview

Problem

Power sellers in online commerce face challenges in discovering and utilizing applications that could enhance their sales processes, as they often rely on internet searches and lack awareness of available tools that meet their specific needs.

Innovation Solution

A recommendation engine system that profiles sellers based on their sales metrics and item types, compares user profiles to recommend relevant applications, and assesses the impact of these applications on sales performance, suggesting the most suitable tools to improve sales effectiveness.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If sellers search the Internet manually for applications, then they can discover some tools, but they cannot efficiently find applications that meet their specific needs and may remain unaware of suitable tools

Engineering Contradiction:
Improveawareness of available applicationsVSAvoidtime spent searching
Core Design Contradiction:
Loss of informationVSLoss of time

Solution Approach 1:

The patent introduces an intermediary system (application recommendation engine) that connects sellers with relevant applications. This intermediary automatically analyzes seller profiles, monitors application performance data, and recommends suitable applications, eliminating the need for sellers to manually search while ensuring they receive targeted recommendations based on their specific needs and performance metrics.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Adaptability or versatility

If sellers use generic Internet search methods, then they can find some applications, but they cannot identify which applications will best meet their specific sales needs

Engineering Contradiction:
Improvematching applications to specific seller needsVSAvoidaccuracy of application-seller match
Core Design Contradiction:
Adaptability or versatilityVSMeasurement precision

Solution Approach 1:

The system performs preliminary actions by creating detailed seller profiles in advance that capture specific sales metrics, item categories, and performance characteristics. It also pre-analyzes application performance data and compatibility information. When a seller needs an application, the system quickly matches them with suitable options based on this pre-prepared information, ensuring high accuracy in matching applications to specific seller needs.

Inventive Principle:
Principle #10Preliminary action

3Productivity

If sellers rely on self-directed searching, then they maintain control over their search process, but they lack access to curated recommendations based on proven performance data

Engineering Contradiction:
Improvesales effectivenessVSAvoidease of finding suitable applications
Core Design Contradiction:
ProductivityVSEase of operation

Solution Approach 1:

The system implements feedback mechanisms by continuously monitoring application performance data, seller metrics, and transaction outcomes. This feedback loop allows the system to learn from actual results and refine its recommendations over time, providing sellers with curated application suggestions that are based on proven performance data and continuously improved through real-world results.

Inventive Principle:
Principle #23Feedback

Data Source

PatentUS11734660B2Application recommendation engine
Publication Date: 2023.08.22 EBAY INC
  • US11734660B2 patent drawing
  • US11734660B2 patent drawing
  • US11734660B2 patent drawing

AI summary

A computed-implemented method and system for recommending business applications on a network-based marketplace are described. A user's listings, representing items for sale on the marketplace, are harvested to calculate segmentation data and metrics that form a user profile. The user profile is compared with other similar users who have subscribed to various applications, and the impact those applications have had on the metrics of the similar users is calculated in order to determine what impact the applications will have on the user in question. The impact, combined with user preferences, is used to suggest appropriate applications, which are displayed to the user within the marketplace. If the user selects one of the applications, the application is added to the user's profile and relevant listings are updated with the new application.