AR 3D Message Integration for In-Scene Product Interaction
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Solution Overview
Problem
Existing systems for displaying interactive messages with 3D product displays require users to navigate away from the 3D environment to access additional information, and it is difficult to create or modify interactive messages associated with 3D products.
Innovation Solution
An augmented reality technology activation platform that enables the creation and display of interactive message 3D objects alongside product 3D objects within the same scene, using a cloud-based system with a campaign designer component, 3D asset importer, and management module to integrate interactive messages directly with product assets.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If interactive messages are displayed as a separate layer overlaid on the 3D rendering, then the implementation is simple, but the user experience is degraded as users must navigate away from the 3D environment to access additional information
Solution Approach 1:
The patent merges the interactive message layer with the 3D product rendering layer into a unified scene. Instead of displaying messages as separate overlaid layers that require navigation away from the 3D environment, the system combines both elements into the same spatial context, allowing users to access product information while remaining immersed in the 3D visualization. This resolves the contradiction by improving ease of operation without significantly increasing system complexity.
2Ease of manufacture
If interactive messages are created by one technology platform and 3D product displays by another, then the systems can be developed independently, but the integration and association between messages and products becomes difficult
Solution Approach 1:
The patent implements a universal platform that handles both 3D product rendering and interactive message creation within a single system architecture. This multi-functional approach allows the same platform to manage product data, 3D visualization, and interactive messaging, eliminating the need for complex integration between separate systems while maintaining the ability to develop components independently through modular design.
3Loss of information
If users navigate to a separate product description page to obtain additional information, then the information can be comprehensive, but the user must go into and out of the 3D environment which disrupts the experience
Solution Approach 1:
The patent transitions from a 2D navigation paradigm (clicking through web pages) to a 3D spatial paradigm where product information is accessible within the immersive environment. Interactive messages are positioned in 3D space relative to the product, allowing users to access comprehensive product information without leaving the 3D context, thereby eliminating navigation time loss while maintaining full information accessibility.
Data Source
AI summary
Systems and methods for generating and providing multiple, independent 3D objects in an augmented reality (AR) environment are described. One aspect of some embodiments relate to an augmented reality technology activation platform that enables the creation of interactive message 3D objects (e.g., static images, animations, product information and offers, etc.) and product 3D objects (e.g., product images, descriptions, etc.). These two types of 3D objects can be displayed at a user device so that customized, interactive messages associated with the product are displayed with the product, where the interactive messages are rendered (e.g., as a 3D object) along with the product 3D object in the same scene (e.g., as opposed to being layered on top of the 3D environment or augmented reality image).