Augmented Reality Advertisements Using Markers for Dynamic Interaction
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Traditional advertising methods in augmented reality environments are non-interactive and static, failing to dynamically engage users with dynamic content.
Innovation Solution
A method and system that utilize markers placed among physical objects to retrieve and display dynamic digital content, allowing user interaction and subsequent actions, such as purchasing or commenting, within an augmented reality environment.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If traditional advertising methods are used in augmented reality, then the implementation is simple, but the advertisements are static and non-interactive
Solution Approach 1:
The patent transforms static advertisements into dynamic, interactive experiences by enabling users to manipulate ad content through gestures, clicks, and other input methods. The advertisement system responds to user actions in real-time, allowing dynamic content modification, product rotation, and interactive engagement that adapts to user behavior.
Solution Approach 2:
The system implements feedback mechanisms where user interactions with advertisements trigger responsive actions. When users engage with ad content, the system provides immediate feedback through animations, information updates, and contextual responses, creating an interactive loop that enhances engagement and allows users to explore product details dynamically.
2Adaptability or versatility
If dynamic digital content is retrieved and displayed amongst physical objects, then user engagement is enhanced, but the system complexity increases
Solution Approach 1:
The patent employs a universal marker recognition system that can identify and trigger various types of dynamic content across different contexts. The same technical framework handles diverse advertisement formats, interaction types, and content delivery methods, reducing overall system complexity through standardized multi-functional components.
Solution Approach 2:
The system introduces an intermediary layer between the physical marker and the dynamic content delivery. This intermediary component manages the complexity of content retrieval, rendering, and interaction handling, shielding users from underlying system complexity while enabling rich interactive experiences.
3Productivity
If advertisements are made interactive with user actions, then advertising effectiveness improves, but the difficulty of detecting and measuring user interactions increases
Solution Approach 1:
The system implements comprehensive feedback mechanisms that automatically detect and measure user interactions with advertisements. Through embedded sensors, camera-based gesture recognition, and input device tracking, the system captures interaction data and provides immediate feedback, enabling effective measurement of advertising performance while maintaining user engagement.
Data Source
AI summary
A computer-implemented method for providing advertisements in an augmented reality environment to a user includes receiving data related to a marker, the marker placed amongst one or more physical objects captured by the video camera. The computer-implemented method also includes retrieving dynamic digital content associated with the marker. Further, the computer-implemented method includes displaying the dynamic digital content amongst the one or more physical objects. Furthermore, the computer-implemented method includes receiving a user interaction with the dynamic digital content. Moreover, the computer-implemented method includes performing an action based on the user interaction.