Interactive AR Advertisement Synthesis for Video Content
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Solution Overview
Problem
Traditional advertisements lack interaction with viewers and have a low user conversion rate due to their inability to bring the audience into the actual application scenario of the advertisement content.
Innovation Solution
An advertisement pushing method and system that involves a terminal, video management platform, and advertising platform, where the terminal sends a video acquisition request, the platform acquires and synthesizes a target video frame with auxiliary information to generate and play interactive advertisements, enhancing viewer engagement and conversion rates.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If traditional image or video advertisements are used to promote products, then the advertisement can be displayed to the audience, but the advertisement cannot interact with the audience and fails to attract their attention, resulting in low user conversion rate
Solution Approach 1:
The patent replaces traditional static image/video advertisement mechanisms with an AR-based interactive system. The terminal device captures real-world environment information through camera, processes it to generate AR advertisement content, and displays it overlaid on the real-world view. This substitution transforms passive viewing into active interaction, allowing users to engage with the advertisement through gestures, movement, and environmental context, thereby significantly improving both ease of operation and user conversion rate
Solution Approach 2:
The patent adds a new dimension to traditional advertisements by overlaying virtual AR content onto the real-world three-dimensional space. Instead of flat 2D screens, the advertisement exists in an augmented dimension that combines physical and virtual spaces. This dimensional enhancement allows the advertisement to interact with the user's environment and movements, creating immersive experiences that boost engagement and conversion
2Productivity
If the advertising platform generates AR advertisements according to video frames and synthesizes them with target video frames, then the advertisement attraction and user interaction are enhanced, but the system complexity and processing requirements increase
Solution Approach 1:
The system performs preliminary actions by pre-processing video frames to extract key features and characteristics before generating AR advertisements. The advertising platform analyzes video content in advance, identifies relevant products or scenes, and prepares corresponding AR advertisement assets. This preliminary processing reduces real-time complexity during actual advertisement delivery, as the heavy computational work is done beforehand, allowing the system to maintain high user conversion rates without excessive real-time complexity
Solution Approach 2:
The patent introduces an intermediary AR generation platform that acts as a mediator between the video content and the final advertisement display. This intermediary layer handles the complex processing of converting video frames into AR advertisements, managing the transformation and synthesis operations. By placing this intermediary component, the system distributes complexity to a specialized module rather than requiring the entire system to handle all processing, thereby improving overall efficiency and user conversion while managing system complexity
Data Source
AI summary
Disclosed a method and a device for pushing advertisement, as well as a computer-readable storage medium, the method includes the terminal of the sends a video acquisition request to the video management platform, and the video management platform acquires a target video frame according to the video acquisition request and sends the target video frame to the advertising platform. The advertising platform generates corresponding advertisements according to the target video frames and sends auxiliary information corresponding to the advertisements to the video management platform; the video management platform sends the auxiliary information and the target video frame to the terminal; the terminal acquires the advertisement according to the auxiliary information, synthesizes the advertisement with the target video frame and plays the video corresponding to the synthesized target video frame.