AR Asset Unlocking via Electronic Tag Authentication

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Existing authentication methods for consumer products rely on building specific design elements or labels, which are inefficient and limited in interaction opportunities.

Innovation Solution

Authentication based on an electronic tag and additional factors, using an end-user computing device to capture input from the tag, generate supplemental data, and transmit it for authentication, displaying results and selecting digital assets if successful.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If traditional design elements or labels are built into products for authentication, then authentication can be performed, but the process is inefficient and lacks user interaction opportunities

Engineering Contradiction:
Improveauthentication efficiencyVSAvoiduser interaction capability
Core Design Contradiction:
ProductivityVSEase of operation

Solution Approach 1:

The patent replaces traditional mechanical labels and design elements with electronic tags and digital authentication systems. The authentication process is transformed from a static physical verification to a dynamic digital interaction involving image capture, data transmission, and server-based verification, thereby improving efficiency and enabling enhanced user interactions.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

The patent introduces an intermediary authentication server that mediates between the user's imaging device and the product's electronic tag. This server processes authentication requests, verifies product legitimacy, and enables conditional digital asset delivery, creating a streamlined and interactive authentication workflow that overcomes the limitations of traditional direct verification methods.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Adaptability or versatility

If electronic tags and digital authentication systems are implemented, then authentication efficiency and user interaction opportunities increase, but device complexity increases

Engineering Contradiction:
Improveuser interaction opportunitiesVSAvoidauthentication system complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent extracts the complex authentication logic from the user's device and places it on a centralized server. The user's imaging device only performs simple image capture and data transmission functions, while the server handles the complex verification processes, database queries, and digital asset management. This extraction significantly reduces the complexity burden on user devices while maintaining high adaptability and interaction capabilities.

Inventive Principle:
Principle #2Taking out (Extraction)

Data Source

PatentUS20260111936A1Asset Unlocking Using Augmented Reality
Publication Date: 2026.04.23 NIKE INC
  • US20260111936A1 patent drawing
  • US20260111936A1 patent drawing
  • US20260111936A1 patent drawing

AI summary

An end-user computing device may utilize augmented reality to capture input from a target image. The end-user computing device may determine whether the target image contains target information. If so, an augmented reality program on the end-user computing device may present an indication that the end user has unlocked an asset. An indication that the end user has unlocked the asset may also be sent to a remote computing device.