AR Clothing Overlay With Body Tracking and Region Customization
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Solution Overview
Problem
Existing messaging systems lack the ability to provide users with an immersive augmented reality experience for trying on clothing items, limiting the user's engagement and shopping experience.
Innovation Solution
A messaging system that integrates augmented reality content, allowing users to simulate trying on articles of clothing by tracking body parts in a captured image, providing customizable options for clothing regions, and enabling seamless integration with a shopping cart for purchase.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional messaging systems are used for clothing exchange, then the system structure remains simple, but user engagement and shopping experience are limited
Solution Approach 1:
The patent merges messaging functionality with augmented reality clothing try-on capabilities and e-commerce features into a single integrated system. The messaging client application combines chat functions, AR content rendering, body part tracking, and shopping cart operations, allowing users to try on clothing and make purchases directly within the messaging interface without switching to separate applications.
Solution Approach 2:
The messaging system is transformed into a multi-functional platform that simultaneously provides communication, augmented reality visualization, virtual try-on, and e-commerce capabilities. The same messaging client application serves multiple purposes: sending messages, rendering AR clothing overlays, tracking body parts, customizing clothing options, and completing purchases, making the system universally applicable for both social and commercial interactions.
2Ease of operation
If augmented reality clothing try-on is implemented, then user engagement is enhanced, but system complexity increases
Solution Approach 1:
The system employs automated body part tracking and clothing overlay placement without requiring manual user configuration. The augmented reality content automatically detects body parts such as feet and hands, calculates appropriate transforms, and positions clothing items correctly on the user's image. This self-service approach simplifies user interaction while managing the underlying complexity through automation.
Solution Approach 2:
The patent introduces an augmented reality content item as an intermediary between the messaging system and the clothing visualization functionality. This AR content acts as a mediator that handles the complex tasks of body part tracking, transform calculation, and clothing overlay rendering, while presenting a simplified interface to the user through the messaging client.
3Adaptability or versatility
If multiple clothing regions with customizable options are provided, then product customization capability is improved, but processing complexity increases
Solution Approach 1:
The clothing items are divided into multiple distinct regions such as toe cap, toe puff, heel counter, and other anatomical portions. Each region can be independently selected and customized with different materials, colors, or designs. The system processes each region separately, allowing granular customization while managing complexity through modular region-based handling.
Solution Approach 2:
Different properties and customization options are applied to different regions of the clothing items. Each anatomical portion can have its own set of available options (e.g., material types, colors, textures), allowing users to customize specific local areas independently. This local quality approach enables detailed customization without requiring complete redesign of the entire item.
4Productivity
If seamless shopping cart integration is added, then sales conversion is improved, but system integration complexity increases
Solution Approach 1:
The shopping cart functionality is merged directly into the messaging client application, allowing users to add items to cart and complete purchases without leaving the chat interface. The messaging system integrates e-commerce operations including product selection, customization, cart management, and transaction processing within the same application environment, enabling seamless conversion from browsing to purchasing.
Data Source
AI summary
Aspects of the present disclosure involve a system comprising a computer-readable storage medium storing a program and method for providing augmented reality content for clothing. The program and method provide for receiving a request to present augmented reality content in association with an image depicting a body part of a user; accessing an augmented reality content item corresponding to an article of clothing, the augmented reality content being configured to track plural points of the body part and to generate a transform based on the plural points, the transform corresponding to the article of clothing and defining plural regions for the article of clothing; presenting the augmented reality content item in association with the body part; receiving user input selecting a region; determining a set of options corresponding to the region; and updating presentation of the augmented reality content item based on the set of options.