AR Computing Device for Real-Time Consumer Data Overlay

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Solution Overview

Problem

Existing augmented reality (AR) systems are limited in their ability to present computer-generated elements tailored to specific users, provide interactive and continuously updated data, and enhance customer service awareness in service activities, leading to inefficiencies in service delivery.

Innovation Solution

An AR computing device and method that captures location data, including consumer information, and automatically displays and updates AR data overlaid on objects, allowing for real-time interaction and improved service activities through AR display devices.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If AR systems use preset CG elements, then device complexity is reduced, but adaptability to specific users and real-time updates deteriorates

Engineering Contradiction:
Improveadaptability to specific usersVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system performs preliminary actions by capturing consumer data and facial features in advance, storing them in databases for later retrieval. This allows the AR system to quickly personalize CG elements without complex real-time processing, resolving the contradiction between adaptability and system complexity

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent introduces intermediary components including databases for storing consumer data, facial recognition systems for identifying users, and servers for managing CG elements. These intermediaries handle the complex processing tasks, allowing the AR display device to remain relatively simple while achieving high adaptability to specific users

Inventive Principle:
Principle #24Intermediary (Mediator)

2Productivity

If AR systems provide interactive and continuously updated data, then service efficiency is improved, but loss of time for data processing increases

Engineering Contradiction:
Improveservice efficiencyVSAvoiddata processing time
Core Design Contradiction:
ProductivityVSLoss of time

Solution Approach 1:

The system performs preliminary actions by pre-capturing and storing consumer data, facial features, and CG element information in databases before service interactions occur. This allows rapid retrieval and display during service activities, improving service efficiency while minimizing real-time processing time

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent implements continuous data updates through persistent database connections and real-time synchronization between servers and AR devices. This ensures that service providers continuously receive updated consumer information and CG elements without interrupting service flow, maintaining high productivity while efficiently managing data processing time

Inventive Principle:
Principle #20Continuity of useful action

3Loss of information

If AR systems capture and process consumer data in real-time, then customer service awareness is enhanced, but device complexity increases

Engineering Contradiction:
Improvecustomer service awarenessVSAvoiddata capture and processing complexity
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The patent segments the data capture and processing system into distinct functional modules: camera modules for capturing consumer data and facial features, separate database systems for storing different types of data, dedicated facial recognition algorithms, and CG element generation components. This segmentation allows each module to be optimized independently, enhancing customer service awareness while managing overall system complexity

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system introduces intermediary components including database management systems that handle data storage and retrieval, facial recognition servers that process biometric data, and CG element servers that generate personalized content. These intermediaries absorb the complexity of real-time data processing, allowing the AR display device to maintain relative simplicity while achieving comprehensive customer service awareness

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS10540550B2Augmented reality systems and methods for service providers
Publication Date: 2020.01.21 MASTERCARD INT INC
  • US10540550B2 patent drawing
  • US10540550B2 patent drawing
  • US10540550B2 patent drawing

AI summary

An augmented reality (AR) computing device for displaying computer-generated elements in augmented reality supported service activities is provided. The AR computing device is configured to scan a first location, using an AR display device, to capture location data including consumer data corresponding to one or more consumers and facial data associated with the one or more consumers. The AR computing device is also configured to select, using the AR display device, a first consumer of the one or more consumers, store the consumer data corresponding to the first consumer in a database, and receive AR data associated with the location data. The AR computing device is further configured to automatically display, using the AR display device, the AR data, receive an update for the AR data, automatically update the AR data in response to the received update, and display, using the AR display device, the updated AR data.