Augmented Reality Content Delivery via Marker Detection
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Solution Overview
Problem
Current technologies lack an efficient method for delivering targeted and dynamic advertising content to augmented reality devices, such as smart glasses, in real-time based on visual markers and user characteristics within a communication network.
Innovation Solution
A system that includes an augmented reality device, an image processing server, and an advertising server, where the augmented reality device captures image data from visual apparatuses and sends it to the image processing server, which determines the presence of markers and sends notifications to the advertising server. The advertising server selects and sends relevant content, such as 3D advertisements, based on user and device characteristics.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional advertising delivery methods are used, then system complexity is reduced, but advertising effectiveness and user engagement are insufficient
Solution Approach 1:
The system segments advertising delivery into distinct functional modules: an image processing server that handles marker detection and image analysis, and an advertising server that manages content selection and delivery. This segmentation allows each component to specialize in specific tasks, improving advertising effectiveness while keeping individual component complexity manageable.
Solution Approach 2:
The patent introduces an image processing server as an intermediary between the augmented reality device and the advertising server. This intermediary analyzes images captured by the AR device, detects markers, and communicates findings to the advertising server, thereby enabling targeted advertising without requiring the advertising server to directly process complex image data.
2Measurement precision
If real-time image processing is implemented, then advertising relevance is improved, but processing time and computational resources increase
Solution Approach 1:
The system performs preliminary actions by pre-processing and analyzing images captured by the augmented reality device as soon as they are obtained. The image processing server immediately processes these images to detect markers and extract relevant information, rather than waiting for batch processing or delayed analysis. This ensures that advertising content is selected and delivered in real-time based on current contextual information.
3Adaptability or versatility
If personalized advertising content is delivered, then user engagement is enhanced, but data processing requirements and system load increase
Solution Approach 1:
The system applies local quality by delivering personalized advertising content specifically tailored to each user's context, location, and preferences rather than using generic advertisements. The advertising server selects and customizes content based on individual user profiles and real-time data from the image processing server, ensuring that personalization efforts are focused and efficient rather than applying uniform processing to all users.
Data Source
AI summary
Aspects of the subject disclosure may include, for example, a method performed by a processing system including a processor, including receiving, from an augmented reality device, image data associated with a visual apparatus, determining whether the image data indicates a marker, and, responsive to determining that the image date indicates the marker, determining a first characteristic associated with a user of the augmented reality device, and sending a notification to an advertising server responsive to determining the image data includes the marker, where the advertising server sends content data to the augmented reality device responsive to the notification, and where the content data is selected by the advertising server according to the first characteristic associated with the user of the augmented reality device. Other embodiments are disclosed.