AR Content Generation Using Extracted Visual Effects
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Solution Overview
Problem
Users of technology platforms are unable to personalize third-party content, such as advertisements, which hinders their ability to visualize how products would look in their specific context, leading to hesitation in purchases.
Innovation Solution
A system that generates augmented reality content based on third-party content, allowing users to customize image or video content captured by their device with effects from the third-party content, enabling personalized visualization of products.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If third-party content is provided to users, then content availability increases, but user ability to personalize content remains limited
Solution Approach 1:
The system extracts visual effects from third-party content (videos, images) and creates simplified effect representations that can be applied to user-captured media. Instead of requiring users to manipulate complex original content, the system copies and reproduces key visual effects in a usable format, enabling personalization while maintaining system manageability.
Solution Approach 2:
The system separates visual effects from their original third-party content context, extracting them as independent reusable elements. This extraction process allows effects to be removed from source materials and applied independently to user-generated content, enabling personalization without requiring access to or complexity of original third-party content.
2Productivity
If users can customize content with third-party effects, then user engagement increases, but processing complexity increases
Solution Approach 1:
The system performs preliminary processing of third-party content to extract and pre-process visual effects before they are applied to user content. By preparing effects in advance and storing them in a reusable format, the system reduces real-time processing complexity while enabling extensive user customization and engagement.
Solution Approach 2:
The system divides third-party content into separable components, isolating visual effects from other content elements. This segmentation allows effects to be processed, stored, and applied independently, reducing the complexity of handling complete content files while maintaining rich visual customization capabilities for users.
Data Source
AI summary
In one or more implementations, third-party content may include one or more objects and may include one or more visual effects related to the one or more objects. Augmented reality content may be generated that applies the one or more visual effects to additional object shown in a field of view of a camera. The third-party content may correspond to one or more products that are available for purchase via a client application.