Augmented Reality Content Items for User Activity Tracking
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Solution Overview
Problem
Existing systems fail to effectively track user activity related to promotions, such as visits to locations or purchases of products, and do not implement augmented reality content to redeem rewards based on these activities, leading to inefficiencies in tracking and redeeming promotions.
Innovation Solution
The implementation of augmented reality content items that analyze user activity through scanned data, such as QR codes or bar codes, to track visits and purchases, and provide options for redeeming promotions, thereby combining operations for identifying, tracking, and redeeming user activity in a single platform.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If existing systems are used to track user activity and redeem promotions, then promotion tracking and redemption can be performed, but computing and network resources are excessively consumed and efficiency is reduced
Solution Approach 1:
The patent combines multiple operations (identifying user activity, tracking activity, and redeeming promotions) into a single augmented reality content item that executes locally on the user's device. This integration eliminates the need for separate systems to handle each operation, reducing network communication overhead and computing resource consumption while improving overall efficiency in tracking user activity and redeeming promotions.
2Ease of operation
If existing systems are used for tracking user activity, then promotion tracking is possible, but the systems lack integration and require multiple separate operations
Solution Approach 1:
The augmented reality content item serves multiple functions within a single integrated system: it identifies user activity by scanning data, tracks the activity by updating local records, and enables promotion redemption. This multi-functional approach simplifies the user experience by providing seamless integration of tracking and redemption operations while reducing the complexity of having multiple separate systems.
Data Source
AI summary
The amount of user activity performed in relation to a promotion may be tracked based on user content captured via the client application. At least a portion of user content captured via the client application may be scanned and analyzed to identify user activity related to the user content. Augmented reality content items may be executable to generate content that is displayed in relation to the user content and that indicates an amount of user activity related to the promotion. In addition, the augmented reality content items may be executable to generate content in relation to the user content that indicates one or more redemption options for the promotion based on an amount of user activity performed by a user of the client application that captured the user content.