AR Content Packaging for CRM Distribution
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Solution Overview
Problem
The pharmaceutical sales industry faces significant challenges in efficiently creating, testing, and delivering Augmented Reality (AR) content due to the need for multiple skillsets and the repetitive process of designing, building, and updating AR models, which increases costs and time to market.
Innovation Solution
A method for distributing and displaying AR content within a CRM system, involving packaging AR content and its description file according to a specific structure, applying access control rules, and storing it on user devices, allowing for controlled accessibility and simplified interaction management.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If AR content is created and delivered through traditional processes requiring multiple skillsets (UX designers, software engineers, QA engineers, DevOps engineers), then the AR content can be built and tested, but the cost and time to market increase significantly
Solution Approach 1:
The patent segments AR content into modular components (3D models, textures, animations, audio) that can be independently created, stored, and reused. This segmentation allows different teams to work on different components simultaneously and enables rapid assembly of complete AR experiences without requiring all skillsets to be involved in every project
Solution Approach 2:
The patent implements preliminary action by pre-building and pre-testing AR content components in a controlled environment before deployment. Content is created, validated, and approved in advance through a content management system, eliminating the need for on-demand development and testing during sales interactions
2Adaptability or versatility
If AR content is updated frequently to maintain relevance, then the content remains current and useful, but the repetitive process of designing, building, and testing increases costs
Solution Approach 1:
The patent implements copying by creating master templates and reusable AR content components that can be replicated and customized for different products and scenarios. Once a 3D model or animation sequence is created, it can be copied and adapted for multiple uses without requiring complete recreation, significantly reducing update costs
Solution Approach 2:
The patent applies universality by designing AR content components with multi-functionality. A single 3D molecular model can serve multiple purposes across different therapeutic areas and product lines. The content management system enables one component to fulfill multiple functions through configuration rather than recreation
3Ease of operation
If AR content is made accessible to sales representatives through complex distribution processes, then content can be delivered, but the complexity of the system increases
Solution Approach 1:
The patent introduces an intermediary content management system that sits between the content creation environment and the sales representative devices. This intermediary handles packaging, validation, and distribution automatically, simplifying the user experience while managing the underlying complexity of content delivery across multiple platforms
Data Source
AI summary
The system and method described allow AR content to be packaged according to the CLM packaging structure and loaded to a content management system without coding, and allow the AR content to be viewed directly with a CLM content player without requiring build or patch distribution processes. The content creator may define a standard configuration with a JSON file based on the guidelines and parameters of the CLM packaging structure. Users may view and place AR content over a physical world video using a camera in a user computing device, and move, rotate, zoom in and zoom out the AR content.