Profile-Based AR Content Personalization via Information Tags
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Solution Overview
Problem
Conventional augmented reality (AR) content is generic and lacks personalization, leading to a less authentic experience for users, as it does not account for individual user factors such as geographical location, special occasions, or user preferences, which can deter users from engaging with the content.
Innovation Solution
Customizable AR content is generated based on user-specific information, such as geographical location, user accounts, and interactions with physical objects, using tags and sensors to provide personalized information, messages, and experiences tailored to individual users, enhancing engagement and authenticity.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If generic AR content is used, then implementation simplicity is maintained, but user engagement and authenticity deteriorate
Solution Approach 1:
User profiles and preferences are collected and stored in advance before AR content delivery. The system pre-processes user information including demographics, location data, and interaction history to prepare personalized content parameters, enabling rapid content customization without complex real-time processing
Solution Approach 2:
A server acts as an intermediary between the user device and AR content sources. The server receives user profile data, processes content personalization requests, and delivers customized AR content to the device, separating the complexity of personalization logic from the user-facing application
2Adaptability or versatility
If personalized AR content is generated, then user engagement and authenticity improve, but system complexity increases
Solution Approach 1:
The AR content delivery system is divided into distinct modules: user profile management module, content selection module, content personalization module, and delivery module. Each module handles specific tasks independently, making the overall complex system manageable and maintainable through clear separation of concerns
Solution Approach 2:
A server functions as a centralized intermediary that handles complex personalization processing, content generation, and user profile management. This externalizes system complexity from the user device, allowing the application to remain relatively simple while leveraging server-side capabilities for sophisticated content personalization
3Loss of information
If user-specific information is collected, then content relevance improves, but privacy concerns increase
Solution Approach 1:
Different levels of personalization are applied based on user preferences and context. The system collects and processes only the minimum necessary information for each specific AR content scenario, allowing users to control the degree of personalization and information sharing on a per-content basis rather than universally
Data Source
AI summary
A tag positioned on an object provides information for selecting augmented reality (AR) content that is based, at least in part, on a user profile or other user information. The tag may be utilized to transmit messages between users where AR content can be integrated into the message and presented upon scanning and processing of the tag. The AR content may also be related to user interests or real time user information, such as user location. The user may interact with the AR content to retrieve additional information, which provides an improved customer experience and improved integration into a provider ecosystem.