AR Content Placement in Media Viewing Areas
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Solution Overview
Problem
Traditional television systems fail to provide supplemental information in a way that matches the media content and the user's environment, leading to a sub-optimal user experience, as they either increase viewing time, reduce video fidelity, or limit the viewing window with existing sequential or picture-in-picture approaches, and typical Augmented Reality systems do not adapt to room conditions or user positions.
Innovation Solution
A media guidance application that determines 3D characteristics of both supplemental AR content and the viewing area, allowing for the placement of AR content in an advantageous position within the room to overlay with real physical furniture, ensuring optimal viewing angles and body positions, while matching lighting conditions, to provide a seamless integration of 2D media content with 3D AR content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If sequential approach is used to present media content and supplemental information, then the system can present both types of content, but the viewing time increases and the supplemental content does not match the media content
Solution Approach 1:
The patent merges media content and supplemental AR content into a single simultaneous display rather than presenting them sequentially. The AR content is overlaid on the media content in real-time, allowing both to be viewed at the same time without increasing total viewing time, while maintaining strong contextual matching between the two content types.
Solution Approach 2:
The patent transitions from traditional 2D display to 3D AR overlay, adding a new dimensional layer. The supplemental content is rendered in three-dimensional space and positioned strategically relative to the media content, creating spatial relationships that enhance matching and engagement while maintaining simultaneous viewing.
2Loss of information
If picture-in-picture approach is used to present supplemental information, then both media content and supplemental information can be displayed simultaneously, but the viewing window size decreases and video fidelity is lost
Solution Approach 1:
The patent applies local quality by rendering AR content at specific strategic locations within the display space rather than uniformly across the entire screen. The AR elements are positioned to match specific objects, characters, or scenes in the media content, providing enhanced detail and relevance only where needed while preserving the overall video fidelity of the main content.
Solution Approach 2:
By moving from 2D picture-in-picture overlay to 3D AR content, the patent adds depth and spatial dimensionality. This allows supplemental information to be displayed in three-dimensional space around and within the media content, maintaining larger effective viewing windows and preserving video fidelity through proper spatial scaling and positioning.
3Adaptability or versatility
If typical AR systems are used to provide supplemental information, then 3D content can be displayed, but the system does not adapt to room conditions or user positions resulting in sub-optimal user experience
Solution Approach 1:
The patent implements feedback mechanisms that continuously monitor user position, viewing angle, and room environment. Based on this feedback, the AR content is dynamically adjusted in real-time to maintain optimal positioning and relevance. The system adapts the AR display to match the user's viewing conditions and the specific media content being consumed, significantly improving user experience.
Solution Approach 2:
The patent makes the AR content dynamic by continuously adjusting its position, orientation, and properties based on real-time data about user movement and environment changes. Rather than static AR overlays, the content adapts its 3D positioning and characteristics to match changing conditions, ensuring optimal viewing experience throughout the media consumption session.
Data Source
AI summary
Systems and methods are provided herein for providing supplemental Augmented Reality (AR) content. Media content is provided to a user device located within a viewing area. A determination is made that a supplemental three dimensional (3D) AR content related to the media content is available. 3D characteristics of the supplemental AR content are determined. Such characteristics include a viewing angle and body position of an actor from the supplemental AR content. 3D characteristics of the viewing area are determined. Such characteristics include shape and position of the furniture within the viewing area and a position of a user within the viewing area. A position is determined within the viewing area by comparing the 3D characteristics of the supplemental AR content and the 3D characteristics of the viewing area. The supplemental AR content is then provided for display at the determined position.