AR Digital Content Search and Sizing for Product Fit
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Solution Overview
Problem
Conventional eCommerce systems face challenges in helping users determine how products, especially large and bulky items, will fit within their physical environment, leading to incorrect purchases and high return rates due to limited interaction with digital content.
Innovation Solution
The implementation of augmented reality (AR) digital content search and sizing techniques allows users to interact with geometric shapes as AR digital content within their environment, enabling them to filter search results based on spatial compatibility and assess the fit of products in real-time.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If conventional eCommerce systems provide detailed product dimensions and descriptions, then users gain knowledge about product features, but users still cannot accurately determine how the product will fit in their physical environment
Solution Approach 1:
The patent creates a digital copy of the physical environment by capturing images or videos of the user's space. This digital representation is then overlaid with augmented reality content showing the product in situ, allowing users to visualize fit without physically placing the product. The AR content acts as a virtual copy that replicates the product's appearance and scale in the actual environment.
Solution Approach 2:
The patent transitions from two-dimensional product images and text descriptions to three-dimensional augmented reality visualization. By overlaying AR content onto live camera feeds or photos of the physical space, the system adds spatial depth and contextual dimension, enabling users to perceive product fit in their actual environment rather than relying on flat dimensional data.
2Productivity
If users make best guess decisions about product fit based on dimensions, then the purchase process remains simple, but return rates increase due to incorrect fit assessments
Solution Approach 1:
The patent enables users to perform fit assessment before making the purchase decision. By visualizing the product in their actual environment through AR, users can evaluate compatibility with their space and needs in advance, making more informed purchase decisions and reducing the likelihood of returns due to poor fit.
Solution Approach 2:
The system provides immediate visual feedback by overlaying the product representation directly onto the user's captured environment images or live camera feed. This real-time feedback allows users to see how the product will actually look and fit in their space, enabling better decision-making before purchase.
3Measurement precision
If users interact with traditional digital product content, then they can access product information, but they cannot assess spatial compatibility with their environment
Solution Approach 1:
The patent introduces augmented reality content as an intermediary between the user and the product. This AR layer mediates the interaction by providing visual representation of the product in the user's environment, bridging the gap between abstract dimensional data and concrete spatial understanding without requiring complex measurement tools or procedures.
Data Source
AI summary
Techniques are described herein that overcome the limitations of conventional techniques by bridging a gap between user interaction with digital content using a computing device and a user's physical environment through use of augmented reality content. In one example, user interaction with augmented reality digital content as part of a live stream of digital images of a user's environment is used to specify a size of an area that is used to filter search results to find a “best fit”. In another example, a geometric shape is used to represent a size and shape of an object included in a digital image (e.g., a two-dimensional digital image). The geometric shape is displayed as augmented reality digital content as part of a live stream of digital images to “assess fit” of the object in the user's physical environment.