AR Digital Visualization Wall for Product Comparison
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Solution Overview
Problem
Consumers are limited by the number and variety of products available in physical stores, often lacking awareness of alternative products and prices, leading to suboptimal purchasing decisions.
Innovation Solution
An augmented reality system that uses a server computer to identify and generate a list of associated products or services, displaying them as a digital visualization wall on an AR device, allowing users to scan products or services and view comparable options, including prices and purchasing information.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If consumers shop only in physical stores, then they can directly view and select products, but they are limited in the number and variety of products available to them
Solution Approach 1:
The patent overlays a digital layer of product information onto the physical shopping environment using augmented reality. When consumers point their device at a physical product, the system displays additional products and pricing information in a virtual grid overlay, effectively adding a digital dimension to the physical store experience. This allows consumers to access product variety from multiple stores simultaneously without leaving the physical location.
2Loss of information
If consumers visit multiple stores to compare products, then they can find better options, but they lose time and effort
Solution Approach 1:
The patent merges product information from multiple retail stores into a single unified digital visualization overlay. Consumers can simultaneously view products and pricing from the physical store they are in plus additional stores in the same augmented reality view. This consolidation allows comprehensive product comparison without the time investment of physically visiting multiple locations.
3Loss of information
If consumers manually search for alternative products, then they can find options, but the process is complex and inefficient
Solution Approach 1:
The system performs automatic product identification and alternative product retrieval without requiring manual searching. When consumers point their device at a product, the system automatically captures the product image, identifies it using image recognition, queries databases for alternatives, and displays the results in an organized grid overlay. This automated process eliminates the complexity of manual searching while providing comprehensive product alternatives.
Data Source
AI summary
Using augmented reality (AR) to display information regarding products and services that are comparable or related to a product or service that a user of the AR device is viewing or may consider purchasing. For example, in response to scanning a particular product, an AR device may display one or more products comparable or related to the scanned product. These products may be presented to the user as a digital visualization wall of products, wherein the digital visualization wall is dynamically rendered in real-time and viewable from the AR device.