Augmented Reality Discount Overlay for Product Label Recognition
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Solution Overview
Problem
Conventional coupon systems require consumers to manually check if a coupon is valid and the extent of discount, making it difficult for them to select goods or services with applicable discounts during purchase.
Innovation Solution
A goods and services purchase supporting apparatus that uses an identification information acquiring unit to read markers on products, a discount information acquiring unit to retrieve associated discount information, and an arranging unit to display the discounted price on the product's image using augmented reality, allowing consumers to easily identify discounted items.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If consumers use conventional printed coupons or electronic coupon media, then they can receive discounts on goods, but they cannot easily know which specific goods or services the coupon is valid for or the extent of discount
Solution Approach 1:
The patent overlays digital discount information from the virtual space onto the physical product label space. The display device superimposes coupon validity information, discount amounts, and expiration dates onto the visual field where product labels are located, creating an augmented reality experience that provides discount information without requiring separate checking actions
Solution Approach 2:
The system introduces an image recognition intermediary that automatically identifies product labels and matches them with coupon data. The intermediary component (image recognition unit) bridges the gap between the physical product and the digital coupon database, enabling automatic retrieval and display of relevant discount information
2Measurement precision
If consumers manually check coupon validity and discount extent, then they can determine applicable discounts, but it becomes difficult for them to select goods or services with applicable discounts during purchase
Solution Approach 1:
The system performs preliminary actions by pre-loading coupon data into the database and pre-establishing matching rules between product labels and coupons. When a consumer points the device at a product, the matching and calculation are already prepared, enabling instant display of accurate discount information without manual checking or computation during the purchase moment
Solution Approach 2:
The system implements real-time feedback by continuously monitoring which products the consumer views and immediately displaying applicable discount information. The feedback loop operates in real-time: the image recognition unit detects the product label, the system queries the database, and the display unit presents the discount information within the consumer's visual field, enabling rapid purchase decisions
Data Source
AI summary
The goods and services purchase supporting apparatus includes an identification information acquiring unit (30) to acquire an image of a medium on which a marker indicative of identification information of goods or services is presented, the medium being presented to a customer in association with the goods or the services, and acquire the identification information from the marker represented on the acquired image of the medium, a discount information acquiring unit (34) to acquire, from a storing unit (32) to store discount information applicable to the goods or the services in association with the identification information of the goods or the services, the discount information that is associated with the identification information acquired by the identification information acquiring unit, and an arranging unit (36) to arrange display information, which is based on the discount information acquired by the discount information acquiring unit, with the image of the medium.