AR Display System for Theme Park Virtual Object Rendering

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Solution Overview

Problem

Existing augmented reality display systems fail to provide users with immersive experiences that extend beyond the physical boundaries of a themed facility, such as a theme park, limiting customer satisfaction and engagement after leaving the premises.

Innovation Solution

A display system comprising a movable display device with image recognition capabilities, wirelessly connected to a server, which superimposes virtual objects onto real-world scenery, allowing users to experience themed environments even outside the facility by adjusting the ratio of virtual object display based on distance from the facility and time of day, thereby enhancing the thematic experience.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If virtual objects are continuously displayed at high density, then user engagement and thematic experience are improved, but user fatigue and discomfort increase

Engineering Contradiction:
Improvethematic experienceVSAvoiduser fatigue
Core Design Contradiction:
Adaptability or versatilityVSObject-affected harmful factors

Solution Approach 1:

The system implements periodic action by dynamically adjusting virtual object display density based on distance from the facility. Virtual objects are displayed at high density when the vehicle is close to the facility to enhance thematic experience, and at low density when far away to reduce user fatigue. This periodic adjustment creates an rhythm that maintains engagement without causing continuous strain.

Inventive Principle:
Principle #19Periodic action

Solution Approach 2:

The display system applies dynamics by making virtual object density adjustable and responsive to changing conditions (distance from facility, time of day). The system transitions between different display states (high density near facility, low density far away) based on real-time positional data, creating a dynamic viewing experience that adapts to the user's journey.

Inventive Principle:
Principle #15Dynamics

2Adaptability or versatility

If virtual objects are displayed with high density near the facility, then thematic immersion is improved, but visual clutter and distraction increase

Engineering Contradiction:
Improvethematic immersionVSAvoidvisual clutter
Core Design Contradiction:
Adaptability or versatilityVSObject-generated harmful factors

Solution Approach 1:

The system applies local quality by varying virtual object display density according to spatial location. Near the facility, virtual objects are displayed at high density to create immersive thematic experience. As the vehicle moves away, the density decreases to reduce visual clutter. This localized adjustment ensures high immersion where needed while maintaining visual comfort elsewhere.

Inventive Principle:
Principle #3Local quality

3Adaptability or versatility

If the system adjusts virtual object display based on multiple parameters (distance, time), then user experience is personalized and improved, but system complexity increases

Engineering Contradiction:
Improveuser experience personalizationVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The display system implements multi-functionality by using a single control mechanism that responds to multiple input parameters (distance from facility, time of day). Rather than creating separate control systems for each parameter, the system integrates them into one unified virtual object density adjustment mechanism, reducing overall complexity while achieving personalized user experiences.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS11645822B2Display system and display device for rendering of a virtual object of a departure point
Publication Date: 2023.05.09 TOYOTA JIDOSHA KK
  • US11645822B2 patent drawing
  • US11645822B2 patent drawing
  • US11645822B2 patent drawing

AI summary

When a theme park that is a facility configured based on a specific theme is set as a departure point, an AR display device transmits information of the theme park of the departure point to a server. The server includes a theme park-specific character storage unit and a transmission unit. The theme park-specific character storage unit stores information on a character set for the theme park of the departure point. The transmission unit transmits, to the AR display device, image data of the character set for the theme park of the departure point, with the character being set as a virtual object of the departure point.