AR System for Real-Time Purchase Affordability Guidance
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Solution Overview
Problem
Consumers face difficulty in making purchasing decisions due to an overwhelming variety of choices, leading to uncertainty and potential dissatisfaction, as they often lack real-time assistance and guidance during the purchasing process without having to leave the retailer's premises.
Innovation Solution
An augmented reality system that provides real-time notifications on affordability and advisability of purchasing goods or services by analyzing the user's visual data, geolocation, and account information to offer tailored recommendations, displayed alongside the product view, while avoiding overlap with the product to maintain an unobstructed view.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If consumers browse products at a retailer without assistance, then they can view products freely, but they lack real-time guidance on affordability and purchasing decisions
Solution Approach 1:
The patent introduces an augmented reality system as an intermediary between the consumer and the purchasing environment. The AR device receives visual data from the consumer's viewpoint, processes it through a server that analyzes affordability and provides recommendations, then overlays this information back into the consumer's field of view. This intermediary system delivers real-time purchasing guidance without requiring the consumer to leave the retail environment or manually search for information.
2Loss of information
If consumers leave the retailer's premises to research products, then they can gather more information, but they lose time and interrupt the purchasing flow
Solution Approach 1:
The system performs preliminary actions by pre-processing and analyzing product information, pricing, and affordability data before the consumer needs it. The server continuously monitors the consumer's viewpoint through the AR device, identifies products of interest, and prepares recommendation data in advance. When the consumer looks at a product, the relevant information is already ready and immediately displayed, eliminating the need for time-consuming research trips.
3Loss of information
If real-time purchasing recommendations are displayed in the AR viewing area, then decision-making is improved, but the display may overlap with the product view and obstruct vision
Solution Approach 1:
The patent implements dynamic positioning of recommendation displays within the augmented reality viewing area. The system continuously monitors the consumer's viewpoint and the location of products in the physical environment, then dynamically adjusts the position, size, and opacity of recommendation overlays. This ensures that purchasing information is always visible but automatically moves or shrinks when it would obstruct the view of the actual product, maintaining both information delivery and unobstructed viewing.
Data Source
AI summary
Examples described herein relate to apparatuses and methods of providing real-time notifications on affordability and advisability of purchasing goods or services using augmented reality. The method includes receiving, from AR device associated with a user, visual data representing a view through a viewing area of the AR device. The visual data comprises geolocation data indicating a geolocation of the AR device. The method includes identifying an image of an object included in the visual data. The method includes determining, based on the visual data, a product identifier associated with the object. The method includes determining an attempt by the user to purchase the object. The method includes generating, in response to determining the attempt, recommendation data based on the product identifier and an account associated with the user. The method includes sending the recommendation data to the AR device to cause the AR device to display the recommendation data to the user.