Augmented Reality Gifting on Mobile Devices
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Solution Overview
Problem
Conventional online gift giving lacks personalization and innovative methods for customizing gift delivery and presentation, especially when using mobile devices, as recipients cannot visualize how gifts will fit into their environment before purchase.
Innovation Solution
A system and method that utilizes augmented reality on mobile devices to allow gift givers to select and place virtual gifts in a scanned environment, enabling recipients to discover and interact with the gifts using their mobile devices, with features like GPS coordinates and proximity notifications for a more engaging gifting experience.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If conventional online gifting systems are used, then gifts can be purchased and delivered efficiently, but there is no personalization and the recipient cannot visualize how the gift will fit in their environment
Solution Approach 1:
The patent creates a virtual copy of the physical gift that can be placed in an augmented reality version of the recipient's environment. This virtual representation allows the recipient to see how the gift will look in their space before making a purchase decision, providing environmental context information that was previously lost in conventional online gifting.
Solution Approach 2:
The augmented reality system acts as an intermediary between the online gift catalog and the recipient's physical environment. It mediates the visualization process by overlaying virtual gifts onto the real-world environment captured through the mobile device camera, enabling personalization without requiring the recipient to physically visit stores or imagine the gift in their space.
2Ease of operation
If mobile devices are used for online gifting, then accessibility and convenience are improved, but innovative methods for customizing gift delivery and presentation are lacking
Solution Approach 1:
The mobile device serves multiple functions: it acts as a camera to capture the environment, a display device to show the augmented reality visualization, and an input device for the recipient to interact with and select gifts. This multi-functionality enables comprehensive gift customization capabilities while maintaining mobile accessibility and ease of operation.
Solution Approach 2:
The patent adds the dimension of spatial visualization to mobile-based online gifting. By overlaying three-dimensional virtual gifts onto the two-dimensional mobile screen and positioning them within the captured environmental context, the system enables recipients to visualize gifts in their actual spatial environment, significantly enhancing customization capability beyond traditional mobile web browsing.
3Adaptability or versatility
If virtual gifts are placed in augmented reality environment, then visualization and personalization are enhanced, but the system complexity increases
Solution Approach 1:
The system automatically captures the environment using the mobile device's existing camera, automatically processes the images to create the augmented reality scene, and automatically renders the virtual gifts in appropriate positions. This self-service approach minimizes the complexity burden on the user, as the system handles the complex tasks of environment mapping and gift placement without requiring manual configuration.
Solution Approach 2:
The patent merges multiple functions into a unified augmented reality experience: environment capture, virtual object rendering, spatial positioning, and user interaction are combined into a single integrated system that runs on the mobile device. This consolidation manages system complexity by providing a cohesive interface rather than requiring separate systems for each function.
Data Source
AI summary
A system for receiving environment information, gift information, and location information and creating an augmented gifting environment are presented herein. An application may receive an image of a gifting environment and a gift to be placed in the gifting environment. A gift recipient may scan the environment that is represented by the gifting environment and the application may provide a virtual gift representing the gift in the scanned environment presenting the virtual gift in an augmented reality environment.