Augmented Reality Guest Recognition for Real-Time Experience Personalization
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Solution Overview
Problem
Existing systems for enhancing guest experiences in venues like amusement parks lack the ability to provide real-time, personalized, and dynamic interactions, relying on manual data collection and outdated information.
Innovation Solution
An augmented reality system that includes a guest recognition system for identifying guests using facial recognition, clothing recognition, and movement analysis, and a guest experience analysis system that generates personalized experience information, which is then displayed on augmented reality devices to venue employees.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If manual data collection methods are used, then system complexity is reduced, but information timeliness and personalization capability deteriorate
Solution Approach 1:
The system performs preliminary actions by pre-establishing guest profiles, pre-collecting preference data, and pre-positioning information in the augmented reality interface. Guest recognition data, experience history, and personalization parameters are prepared in advance through automated recognition systems, so that when a guest is encountered, the information is already available for immediate display, eliminating the need for manual data collection during interactions.
Solution Approach 2:
The augmented reality display serves as an intermediary between the complex backend recognition systems and the employee. The system captures complex guest data through multiple recognition channels (facial recognition, clothing recognition, movement analysis), processes this information through experience analysis systems, and presents it in a simplified, actionable format through the AR interface, shielding the employee from system complexity while delivering timely information.
2Adaptability or versatility
If automated recognition systems are implemented, then guest experience personalization is improved, but device complexity increases
Solution Approach 1:
The augmented reality display device performs multiple functions: it serves as a guest recognition interface, an experience analysis dashboard, a personalization engine, and an interaction guide all in one device. The system integrates facial recognition, clothing recognition, movement analysis, and experience tracking into a single unified platform, reducing the need for multiple separate systems while delivering comprehensive personalization capabilities.
Solution Approach 2:
The system merges the recognition systems, experience analysis engine, and display interface into an integrated augmented reality platform. Rather than having separate manual processes for guest identification, experience tracking, and information delivery, all these functions are combined into the AR device that employees wear or use, streamlining the overall system architecture while enhancing personalization.
3Ease of operation
If real-time data processing is enabled, then guest interaction quality is improved, but information processing time increases
Solution Approach 1:
The system maintains continuous data processing and updates the augmented reality display in real-time as employees move through the venue. Guest recognition, experience tracking, and information delivery occur continuously rather than in discrete batches, ensuring that the most current guest information is always available without requiring periodic manual updates or interrupting the employee's workflow.
Solution Approach 2:
The system performs preliminary processing of guest data through automated recognition algorithms that continuously analyze facial features, clothing patterns, and movement characteristics. This preliminary action prepares guest identifiers and basic profile information in advance, so that when detailed experience information is needed, it can be retrieved and displayed immediately without extensive processing delays.
Data Source
AI summary
Systems and methods presented herein include a venue system that includes a guest recognition system configured to recognize one or more guests in a venue, and a guest experience analysis system configured to receive data relating to the recognized one or more guests from the guest recognition system, to generate guest experience information relating to the recognized one or more guests based at least in part on the received data relating to the recognized one or more guests, and to transmit the guest experience information relating to the recognized one or more guests to an augmented reality display device for display on an augmented reality display of the augmented reality display device.