AR Makeup Look Overlay Adaptation for Facial Feature Matching

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Solution Overview

Problem

Applying makeup requires significant time and skill, and consumers often struggle to achieve desired looks due to facial features or hair characteristics, limiting their options and necessitating repeated application and removal.

Innovation Solution

A virtual makeup look generation system allows consumers to select and apply virtual makeup looks in augmented or virtual reality environments, using tools to design and adjust looks based on facial features, with the system storing and applying these looks to the user's or avatar's facial features, and applying them to the user's or avatar's face in real-time.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If physical makeup is applied to achieve desired looks, then makeup appearance can be customized, but significant time and skill are required for application and removal is needed to change looks

Engineering Contradiction:

Improvemakeup look customizationVSAvoidmakeup application and removal time

Core Design Contradiction:

Adaptability or versatilityVSLoss of time

Solution Approach 1:

The patent creates virtual copies of makeup products and application effects that can be tried on digitally without physical application. The system generates virtual makeup looks that replicate the appearance of physical makeup while eliminating the time-consuming application and removal processes. Users can switch between different virtual makeup looks instantly by selecting from stored configurations.

Inventive Principle:

Principle #26Copying

2Reliability

If physical makeup is applied to match skin tone and facial features, then look appropriateness can be achieved, but consumers need extensive learning time to find matching products

Engineering Contradiction:

Improvemakeup look appropriatenessVSAvoidlearning time for product selection

Core Design Contradiction:

ReliabilityVSLoss of time

Solution Approach 1:

The system performs automatic skin tone analysis and makeup product matching without requiring user expertise. The image processing engine automatically detects facial features, skin tone, and characteristics, then recommends and applies appropriate virtual makeup products that match the user's features. This eliminates the need for consumers to learn about product selection while ensuring appropriate matches.

Inventive Principle:

Principle #25Self-service

3Manufacturing precision

If makeup is created for specific facial features or hair characteristics, then look precision can be achieved, but consumers with different features cannot utilize those looks

Engineering Contradiction:

Improvemakeup look precisionVSAvoidmakeup look accessibility

Core Design Contradiction:

Manufacturing precisionVSAdaptability or versatility

Solution Approach 1:

The patent creates dynamically adaptive virtual makeup looks that automatically adjust to different facial features and hair characteristics. The system analyzes the user's specific features and modifies the virtual makeup application accordingly, allowing the same makeup look design to be precisely adapted for any consumer regardless of their natural features. This maintains look precision while maximizing accessibility.

Inventive Principle:

Principle #15Dynamics

4Manufacturing precision

If physical makeup is applied to achieve professional looks, then appearance quality can be improved, but significant skill is required for proper application

Engineering Contradiction:

Improvemakeup application qualityVSAvoidmakeup application ease

Core Design Contradiction:

Manufacturing precisionVSEase of operation

Solution Approach 1:

The patent replaces the manual mechanical process of physical makeup application with an automated digital system. The image processing engine and virtual reality interface automatically apply virtual makeup products with precise control, eliminating the need for users to develop manual application skills. The system handles all application complexity while providing users with simple selection and activation controls.

Inventive Principle:

Principle #28Mechanics substitution (Replace mechanical system)

Data Source

PatentUS20260000184A1Virtual and Augmented Reality Application Store for Makeup Artists

Publication Date: 2026.01.01 ELC MANAGEMENT LLC

AI summary

Techniques for providing virtual makeup looks to a user include receiving a collection of virtual makeup looks designed by a makeup artist, and presenting the collection of virtual makeup looks for a user to select from via a user interface. In response to receiving a selection of one of the virtual makeup looks in the collection, the selected virtual makeup look is obtained for the user. Then facial features of the user or facial features of an avatar representing the user are identified, and the virtual makeup look is adjusted in accordance with characteristics of the facial features of the user or the avatar. The techniques further include presenting the adjusted virtual makeup look overlaid on the user's or the avatar's face, such that components of the adjusted virtual makeup look are overlaid on corresponding portions of the user's or the avatar's face.