AR Personal Message Cards for Interactive Gift Card Delivery
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Solution Overview
Problem
Stored-value cards sent in a digital format are typically two-dimensional and lack customization for the recipient, failing to provide a personalized experience.
Innovation Solution
A system that generates an augmented personal message by combining an audio component and a video component, featuring an actor performing a personalized message, which is displayed in augmented reality on a mobile device, allowing the recipient to interact with the message and add the stored-value card to a mobile wallet through selectable interface elements.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If stored-value cards are sent in a simple digital format, then the delivery process is efficient and straightforward, but the recipient experience lacks personalization and engagement
Solution Approach 1:
The patent transitions from two-dimensional digital cards to three-dimensional augmented reality experiences. The stored-value card is transformed into an interactive 3D object that recipients can manipulate, rotate, and engage with in virtual space, adding spatial dimension and depth to the previously flat digital format.
Solution Approach 2:
The patent introduces an augmented reality intermediary layer between the recipient and the stored-value card. This AR interface acts as a mediator that enhances the simple digital card delivery with personalized video messages, interactive elements, and customizable visual effects without replacing the core digital card functionality.
2Adaptability or versatility
If augmented reality features are added to stored-value cards, then recipient engagement and personalization are enhanced, but system complexity increases
Solution Approach 1:
The patent divides the augmented reality system into separate functional modules: video message generation, AR object rendering, interaction handling, and card data integration. Each module operates independently but coordinates through standardized interfaces, allowing the complex AR features to be managed through modular components rather than a monolithic system.
Solution Approach 2:
The patent creates a universal AR framework that can handle multiple types of content (video messages, animations, interactive elements) and deliver them through a single standardized interface. This multi-functional system allows the same technical infrastructure to support various personalization options without requiring separate systems for each feature type.
3Quantity of substance
If two-dimensional digital cards are used, then file size and data transmission are minimized, but visual appeal and interactivity are limited
Solution Approach 1:
The patent transforms the static two-dimensional card into a dynamic three-dimensional object that can rotate, animate, and respond to user interactions. The AR card transitions from a fixed image to a living, moving entity that changes appearance based on user actions, providing continuous visual engagement without requiring constant data transmission.
Solution Approach 2:
The patent pre-renders and caches AR card models, video messages, and interactive elements before delivery. By preparing these visual assets in advance and storing them in optimized formats, the system reduces real-time data transmission requirements while maintaining high visual quality and interactivity during the recipient's experience.
Data Source
AI summary
A computer server system comprises a communications module; a processor coupled with the communications module; and a memory coupled to the processor and storing processor-executable instructions which, when executed by the processor, configure the processor to receive, via the communications module and from a requesting device, a signal that includes a request to send a stored-value card to a recipient, the request including a personal message and identifying an actor to perform the personal message; generate an audio component based at least on the personal message; obtain at least one image of the actor and generate a video component by augmenting one or more features of the at least one image of the actor based on one of the personal message or the audio component; generate an augmented personal message by combining the audio component and the video component; and send, via the communications module and to a mobile device of the recipient, a signal that includes the augmented personal message.