Personalized Augmented Reality Graphics via Local Metadata Rendering
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Solution Overview
Problem
Current systems for broadcasting television programs with augmented reality graphics send standardized graphics to all viewers, lacking customization and interaction options, as the generation of augmented reality graphics is centralized and not adaptable to individual viewer preferences or device capabilities.
Innovation Solution
Transmitting time-based metadata to end-user devices, allowing for the generation and display of customized augmented reality graphics in real-time, enabling users to personalize elements such as position, shape, color, and content based on their preferences and location, using powerful set-top devices or mobile devices.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If augmented reality graphics are generated centrally and broadcast to all viewers, then system complexity is reduced and ease of operation is improved, but adaptability and customization capability deteriorate
Solution Approach 1:
The system segments the augmented reality graphics generation process into two parts: standardized metadata and graphic elements are generated centrally, while customization and final assembly are performed locally at each user device. This allows the system to maintain operational simplicity at the broadcast level while enabling adaptability and personalization at the consumption level, resolving the contradiction between ease of operation and adaptability.
2Device complexity
If standardized augmented reality graphics are broadcast to all consumers, then device complexity is reduced, but loss of information regarding user preferences and customization deteriorates
Solution Approach 1:
The system performs preliminary action by broadcasting standardized augmented reality metadata and graphic elements in advance to all users. User devices then use this pre-broadcast content combined with local user preference data to generate personalized graphics. This approach reduces device complexity by providing ready-to-use standardized elements while preventing information loss by allowing local customization based on user preferences.
3Manufacturing precision
If centralized generation of augmented reality graphics is used, then manufacturing precision and consistency are improved, but adaptability to individual viewer preferences deteriorates
Solution Approach 1:
The system applies local quality by maintaining centralized generation of standardized augmented reality metadata and graphic elements to ensure manufacturing precision and consistency, while simultaneously enabling local customization at each user device based on individual viewer preferences. This creates a two-layer system where the foundation is precise and standardized, but the final presentation can be locally adapted.
Data Source
AI summary
In current systems, augmented reality graphics is generated at a central broadcast facility or studio where it is combined with the video that is transmitted to subscribers. By contrast, in the described system, the studio does not generate the graphics, but transmits video together with real-time metadata to the end-user set-top device. The end-user device generates the augmented reality graphics, using the metadata to determine positional and other parameters for displaying the graphics. Shifting the generation of augmented reality graphics to the consumer level facilitates end-user customization and individualized targeting of information by a broadcaster or advertiser.