AR Mobile Device In-Person Assistance Request

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Existing mechanisms for summoning in-person assistance during online shopping, such as QR scanning, face issues with reliability due to lighting conditions and maintenance requirements, and do not effectively empower customers to control interactions with sales staff, leading to inefficient sales processes and customer discomfort.

Innovation Solution

A system using augmented reality (AR) on mobile devices that allows customers to request in-person assistance through a graphic button, leveraging image classification and geo-location data to prequalify for vehicle purchases, providing detailed vehicle information, and enabling customers to control the type of assistance needed, such as test drives or financing options, without requiring maintenance or physical hardware.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If QR scanning or physical buttons are used to summon in-person assistance, then customers can request help during online shopping, but the system becomes unreliable due to lighting conditions and maintenance requirements

Engineering Contradiction:
Improvereliability of assistance summoning mechanismVSAvoidmaintenance requirements of physical hardware
Core Design Contradiction:
ReliabilityVSEase of manufacture

Solution Approach 1:

The patent replaces physical hardware mechanisms (QR scanners, buttons, switches) with a digital/ar-based solution. The mobile device's camera and processor capture images of vehicles and generate virtual assistance requests, eliminating mechanical components that require maintenance and are sensitive to lighting conditions. This substitution of mechanical systems with electronic/software-based systems resolves the contradiction between reliability and ease of manufacture.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

2Ease of operation

If traditional in-person assistance mechanisms are used, then sales staff can be summoned, but customers lose control over the timing and type of interaction

Engineering Contradiction:
Improvecustomer control over interactionsVSAvoidtime spent in unwanted interactions
Core Design Contradiction:
Ease of operationVSLoss of time

Solution Approach 1:

The system enables customers to self-initiate and control the assistance process. The mobile device captures vehicle images, the system identifies vehicles and determines customer interest levels, and customers receive notifications to approve or decline assistance requests. This self-service approach gives customers complete control over when and how sales staff interact with them, eliminating unwanted interactions and optimizing time usage.

Inventive Principle:
Principle #25Self-service

3Productivity

If physical assistance mechanisms are deployed, then in-person help can be requested, but the system requires ongoing maintenance and hardware management

Engineering Contradiction:
Improveefficiency of shopping processVSAvoidmaintenance of physical hardware
Core Design Contradiction:
ProductivityVSEase of repair

Solution Approach 1:

The patent uses digital copies and representations instead of physical objects. Vehicle images are captured by the mobile device camera, processed to create digital identifiers, and used to track customer interest and summon assistance. This copying approach replaces physical hardware with digital data, eliminating maintenance requirements while maintaining or improving shopping process efficiency.

Inventive Principle:
Principle #26Copying

Data Source

PatentUS20240144290A1Mobile device with in-person assistance
Publication Date: 2024.05.02 CAPITAL ONE SERVICES LLC
  • US20240144290A1 patent drawing
  • US20240144290A1 patent drawing
  • US20240144290A1 patent drawing

AI summary

Disclosed herein are system, method, and computer program product embodiments for requesting in-person assistance with a purchase during a mobile device digital interaction (e.g., augmented reality) with a physical object of interest. Display of a real-time view includes the physical object image as well as interfaces for interacting with the image of the physical object. The interfaces include requesting in-person purchase assistance based on a mobile device location proximate to the physical object of interest.