AR Object Recognition via Common Representation

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Existing augmented reality technologies face limitations in recognizing and interacting with real-world objects, particularly 2D and 3D printed items, as they often require specific markers or restricted areas of recognition, which can be inflexible and inefficient, especially in varying lighting conditions and angles.

Innovation Solution

A system that uses image recognition techniques to automatically identify 2D and 3D objects by translating them into a common representation, allowing for flexible definition of recognition areas and enabling the superimposition of digital overlays, such as videos or shopping options, without the need for QR codes or hidden signatures, and can update content in real-time.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If specific markers or restricted areas of recognition are used for object identification, then recognition accuracy is improved, but system flexibility and adaptability deteriorate

Engineering Contradiction:
Improverecognition accuracyVSAvoidsystem flexibility
Core Design Contradiction:
Measurement precisionVSAdaptability or versatility

Solution Approach 1:

The patent extracts the recognition function from requiring specific markers or restricted areas, enabling the system to identify objects through their inherent visual features alone. This allows recognition to occur on any portion of an object without needing predefined zones, thereby maintaining high recognition accuracy while significantly improving system flexibility and adaptability across diverse environments.

Inventive Principle:
Principle #2Taking out (Extraction)

2Ease of operation

If traditional advertisement methods are used, then implementation simplicity is maintained, but user attention and engagement deteriorate

Engineering Contradiction:
Improveimplementation simplicityVSAvoiduser attention
Core Design Contradiction:
Ease of operationVSReliability

Solution Approach 1:

The patent replaces traditional static mechanical advertisement displays with dynamic augmented reality overlays that are triggered automatically by object recognition. This substitution maintains implementation simplicity through automated processes while dramatically improving user attention by presenting ads in an engaging, context-relevant format that appears when users view target objects.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Data Source

PatentUS20220189165A1Augmented, virtual and mixed-reality content selection & display for medical objects
Publication Date: 2022.06.16 TECHINVEST CO LTD
  • US20220189165A1 patent drawing
  • US20220189165A1 patent drawing
  • US20220189165A1 patent drawing

AI summary

A packaging information system recognizes a real world medical object relating to a product or other item and uses augmented, mixed and/or virtual reality to display information relating to the product/item and/or the transaction on a smart device such as a smartphone or AR glasses.