AR Object Recognition with Security Feature Overlay
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Solution Overview
Problem
Augmented reality technologies face challenges in effectively recognizing and interacting with real-world objects, particularly in providing dynamic and engaging content overlays that capture user attention, especially in scenarios where traditional advertisements may be ignored.
Innovation Solution
The system automatically recognizes two- or three-dimensional real-world objects using visible security features and superimposes virtual images, videos, or interactive content by defining specific areas of recognition, enabling users to access additional information, videos, or buying options through augmented reality displays.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If traditional advertisements are displayed, then information is provided to users, but user attention and engagement are lost
Solution Approach 1:
The advertisement display transitions from static to dynamic by superimposing virtual images, videos, and interactive content over real-world objects captured by the camera. The content can change based on user interaction, object recognition, and contextual parameters, making the advertisement adaptive and engaging rather than fixed and ignored.
Solution Approach 2:
The system adds a digital layer overlaying the physical world, creating a mixed reality dimension. Virtual advertisements are superimposed onto real-world objects viewed through the camera, adding depth and interactivity to traditional 2D advertisements, thereby capturing user attention through multi-dimensional content presentation.
2Ease of operation
If augmented reality content is superimposed, then user engagement is enhanced, but system complexity increases
Solution Approach 1:
The system integrates multiple functions into a single platform: camera capture, object recognition, content selection, superimposition, and interaction handling. By consolidating advertisement delivery, video playback, and interactive content management within the existing camera interface, the system manages complexity through unified multi-functional architecture rather than separate systems.
Solution Approach 2:
The system automatically recognizes objects in the camera view, selects appropriate advertisement content, and superimposes it without requiring manual user configuration. The advertisement delivery system self-manages content selection and display based on detected objects, reducing the operational complexity burden on the user while maintaining high engagement.
3Loss of information
If interactive content is provided, then user attention is captured, but processing requirements increase
Solution Approach 1:
The system provides interactive content selectively based on user interest and object recognition confidence, rather than continuously processing all possible interactions. By activating full interactive capabilities only when needed (when objects are clearly recognized and user engagement is detected), the system captures attention with interactive content while avoiding unnecessary processing energy consumption during passive viewing states.
Data Source
AI summary
Systems, methods and techniques for automatically recognizing two or 3-dimensional real world objects with an augmented reality display device (smartphone or glasses etc.), and augmenting or enhancing the display of such real world objects by superimposing virtual images such as a still or video advertisement, an opportunity to buy, a story or other virtual image presentation. In non-limiting embodiments, the real world object includes visible features including visible security features and a recognition process takes the visible security features into account when recognizing the object and/or displaying superimposed virtual images.