Augmented Reality Overlay for Live Event Personalization
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Viewers attending live events, such as sports games, face limitations in accessing personalized information about the event, location, and other attendees, with conventional methods only providing general information and limited opportunities for targeted advertisements.
Innovation Solution
A system and method using client devices like iPhones or iPads to receive environment image data, allowing users to request and augment their view with personalized statistics, location information, and targeted advertisements by overlaying relevant data onto the live event image, utilizing image recognition and database queries to provide real-time statistics and directions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If conventional display methods (scoreboards, general displays) are used to provide information at live events, then information is made available to all viewers, but the information is not personalized and does not meet individual viewer needs
Solution Approach 1:
The patent applies local quality by providing different information to different viewers based on their individual preferences, location, and characteristics. Each viewer receives customized information overlays on their mobile device screen rather than a uniform display for all attendees, allowing personalization while maintaining system-wide functionality.
Solution Approach 2:
The system performs preliminary action by pre-configuring viewer profiles, preferences, and information filters before the event begins. This allows the system to automatically deliver personalized information without requiring real-time manual configuration, resolving the contradiction between personalization and information completeness.
2Loss of information
If detailed personalized information is provided to each viewer, then viewer satisfaction and information relevance improve, but system complexity and data processing requirements increase
Solution Approach 1:
The system reduces complexity by performing data processing and personalization configurations before the event starts. Viewer profiles, information preferences, and filtering rules are established in advance, allowing the runtime system to simply retrieve and display pre-processed information rather than making complex decisions in real-time.
Solution Approach 2:
The patent introduces an intermediary information processing layer between the event data sources and the viewer devices. This intermediary system aggregates, filters, and personalizes information centrally, then distributes it to individual viewers, reducing the complexity burden on both the overall system and individual viewer devices.
3Adaptability or versatility
If sales organizations use general advertising methods at events, then advertisements reach a broad audience, but targeting precision and advertisement effectiveness decrease
Solution Approach 1:
The patent applies local quality to advertising by delivering different advertisements to different viewers based on their personal characteristics, location, and preferences. Each viewer receives ads tailored to their specific profile rather than a uniform advertisement broadcast to all attendees, enabling precise targeting while maintaining broad distribution capability.
4Ease of operation
If manual data processing is required for viewers to access event information, then information accuracy can be maintained, but viewer convenience and time efficiency decrease
Solution Approach 1:
The system implements self-service by automatically retrieving, filtering, and displaying personalized information to each viewer without requiring manual data processing or search efforts. The mobile device application autonomously accesses event data, applies personalization rules, and presents relevant information, eliminating time loss while maintaining accuracy through automated processes.
Data Source
AI summary
Image data comprising an image of an environment is received from a mobile video device located at the environment. An image of a marker is extracted from the received image for use in identifying the location of the mobile video device. A location associated with the marker is extracted from a database and the extracted location is sent as the location of the mobile video device. Also received is a request for information about an item in the environment that is of interest to a user of the mobile video device. A location in the environment associated with the item of interest is identified, and the information indicating the location of the item is transmitted to the mobile device for display within an image of the environment on the mobile video device. The item of interest may be displayed as an augmented reality within an image of the environment.