Augmented Reality Overlay for Mobile Shopping Navigation
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Solution Overview
Problem
Existing mobile devices and applications have not fully utilized their capabilities to enhance the shopping experience for users at physical commercial locations, lacking integration of features like GPS, cameras, and sensors to optimize brick-and-mortar retailer interactions.
Innovation Solution
A system and method that uses a mobile device to search for specific items, overlay search results on a virtual or augmented reality street view, and navigate to identify nearby retailers carrying the item, leveraging GPS, cameras, and sensors for location-based data and navigation.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If mobile devices utilize their full capabilities (GPS, cameras, sensors) to enhance shopping experience at physical locations, then shopping convenience and efficiency are improved, but device complexity and application complexity increase
Solution Approach 1:
The patent combines multiple mobile device capabilities (GPS for location, camera for scanning, sensors for navigation) into a unified shopping application that provides seamless omnichannel shopping experience. The system merges online product search with offline location-based services, creating an integrated solution that leverages all device features without requiring separate applications.
Solution Approach 2:
The shopping application serves multiple functions simultaneously: it acts as a product search engine, location finder, navigation guide, and inventory checker. The system provides both online catalog browsing and offline store location services through a single application, making it universally useful for various shopping scenarios at physical locations.
2Productivity
If search results are overlaid on virtual/augmented reality street view, then user navigation and item location efficiency are improved, but processing requirements and energy consumption increase
Solution Approach 1:
The system implements augmented reality overlay selectively rather than continuously. The virtual street view and search result overlays are activated only when needed during navigation to store locations, rather than running constantly in the background. This partial action approach provides enhanced navigation assistance when required while minimizing energy consumption during other app activities.
3Ease of operation
If the system integrates online product search with offline store location data, then shopping convenience is improved, but data processing complexity and time requirements increase
Solution Approach 1:
The system performs preliminary actions by pre-loading product catalogs, store location data, and inventory information before the user needs them. When a user searches for a product, the system has already prepared relevant store locations and navigation routes in advance, enabling instant display of integrated online-offline shopping information without real-time processing delays.
Data Source
AI summary
The present disclosure provides an exemplary system, method, and computer program product. The exemplary method includes communicating with a provider of digital content to request data regarding a specific item of interest using a mobile device associated with a user. The method further includes receiving the requested data regarding the specific item of interest from the provider of digital content on the mobile device. The method further includes rendering the received data regarding the specific item of interest on a display of the mobile device, the rendering including superimposing the received data on a street view. The method further includes navigating through the street view according to navigation functions of the mobile device to locate a physical commercial location that carries the specific item of interest.