Augmented Reality Payment Overlay for Vehicle Windshields
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Solution Overview
Problem
Conventional augmented reality systems fail to leverage electronic commerce by not enabling seamless shopping and payment processes, requiring users to physically visit merchants after locating them through augmented reality displays.
Innovation Solution
Implementing an augmented reality system that overlays shopping items and payment options on a user's surroundings, allowing for one-click virtual payments directly from a vehicle's windshield or mobile device, enabling online transactions and facilitating shopping and payment through a networked system involving user devices, merchant servers, and payment provider servers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If conventional augmented reality systems are used to locate businesses, then users can find business locations, but users must still physically traverse to the business and enter the business to purchase products
Solution Approach 1:
The system performs preliminary actions by displaying product information, prices, and payment options in the augmented reality view before the user reaches the business. Users can select items and initiate payment while still en route, so the shopping and payment processes are completed in advance, eliminating the need to enter the business physically.
Solution Approach 2:
The system introduces an intermediary electronic commerce layer between the augmented reality location-finding function and the physical purchase process. This intermediary enables users to complete transactions remotely through their mobile devices, bridging the gap between locating a business and actually purchasing items without requiring physical entry.
2Ease of operation
If augmented reality displays show business location information, then users can locate businesses easily, but the system fails to utilize electronic commerce capabilities
Solution Approach 1:
The augmented reality display system is enhanced with multi-functionality to not only show business location information but also integrate electronic commerce features. The same display environment now serves dual purposes: navigation assistance and shopping/payment functionality, making the system adaptable to both location-based and transaction-based user needs.
Solution Approach 2:
The system merges the augmented reality location-display functionality with electronic commerce capabilities. Product information, pricing, and payment options are combined into the same augmented reality interface, creating a unified system that handles both navigation and transaction tasks without requiring separate applications or processes.
3Reliability
If users physically visit merchants to purchase items, then transactions can be completed, but transaction time increases and shopping experience is reduced
Solution Approach 1:
Users perform preliminary shopping and payment actions while en route to the merchant. Item selection, price verification, and payment initiation are all completed in advance through the augmented reality interface, so when users arrive at the business, the transaction process is already underway or can be completed instantly, significantly reducing overall transaction time.
Data Source
AI summary
Systems and methods are provided for augmented reality payments. An augmented reality display may include product information and/or payment information images displayed over an image of one or more real world background objects. The augmented reality display may be displayed on a display of a mobile user device such as a smartphone or tablet or on a structure of a vehicle such as a vehicle windshield. The real world background objects may include a merchant store. The product information and/or the payment information may be overlaid on the merchant store as viewed through a vehicle windshield or as viewed in an image of the merchant store captured by a camera of the user device. The user may be provided with the ability to select one or more items for purchase, make one or more payments, or execute other transactions by interacting with the augmented reality display.