AR Personalization via Viewing History Overlay

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Solution Overview

Problem

Current augmented reality systems fail to provide personalized and enhanced viewing experiences by replacing or overlaying content items based on user profiles, leading to user disinterest due to unfamiliar storylines or characters, especially when users miss episodes or are unfamiliar with content.

Innovation Solution

An augmented reality interactive system that gathers user content viewing history and metadata to provide personalized background images and additional information, such as subtitles, to enhance user understanding and engagement by overlaying relevant content on the user interface without obstructing the main content.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If current augmented reality systems display content without personalization, then the system complexity is low, but user interest and engagement deteriorate when users miss episodes or are unfamiliar with characters

Engineering Contradiction:
Improvepersonalization capabilityVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system performs preliminary actions by gathering user content viewing history and analyzing it before content delivery. This allows the system to pre-determine appropriate background images and additional information based on user preferences and viewing patterns, enabling personalized content enhancement without increasing real-time processing complexity

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system introduces an intermediary component that acts as a personalization engine between the content source and the user interface. This intermediary analyzes viewing history, determines suitable background images and supplementary information, and overlays them on the user interface, thereby achieving personalization while maintaining separation of concerns and manageable system architecture

Inventive Principle:
Principle #24Intermediary (Mediator)

2Loss of information

If augmented reality systems overlay additional information on user interface, then user understanding and engagement improve, but the main content visibility may be obstructed

Engineering Contradiction:
Improveinformation completenessVSAvoidcontent visibility
Core Design Contradiction:
Loss of informationVSIllumination intensity

Solution Approach 1:

The system applies local quality by selectively overlaying additional information only in specific regions of the user interface that do not interfere with the main content display. Background images and supplementary information are positioned in peripheral or non-intrusive areas, ensuring that critical content remains visible while still providing personalized enhancement where appropriate

Inventive Principle:
Principle #3Local quality

Data Source

PatentEP3391658B1Personalized presentation enhancement using augmented reality
Publication Date: 2021.08.25 INTERDIGITAL MADISON PATENT HLDG
  • EP3391658B1 patent drawingFigure 1
  • EP3391658B1 patent drawingFigure 2
  • EP3391658B1 patent drawingFigure 3

AI summary

A method of presenting personalized additional information along with displayed content includes accessing a content viewing history and a user profile. Detecting an event by extracting metadata related to content provided for display, the content provided for display related to other content not contained within the content viewing history, and accessing additional information related to the detected event. Additional features include overlaying an object onto the content being displayed on the content display device, and displaying background image information the surrounds the content display device in the view of the AR user. Any or all of the features may be present simultaneously.