AR Planogram Reset via Projected Visual Guidance

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Planogram resets in retail environments are tedious and time-consuming, requiring team members to manually count peg holes and interpret written instructions, which can take several hours depending on experience and complexity, with existing tools only marginally improving the process.

Innovation Solution

The implementation of augmented reality technology using a display generator, such as an LED projector, to project images corresponding to planogram reset instructions directly onto the retail display, guiding team members on peg and shelf placement without the need for manual counting, facilitated by a control processor and data source with pre-stored planogram data.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If team members manually count peg holes and interpret written instructions, then they can complete the planogram reset, but the process takes several hours and is tedious

Engineering Contradiction:
Improveplanogram reset speedVSAvoidtime required for reset
Core Design Contradiction:
ProductivityVSLoss of time

Solution Approach 1:

The patent replaces manual mechanical counting and interpretation with an optical system (augmented reality display) that visually indicates peg hole locations and product placement. The AR overlay projects guidance directly onto the retail display, eliminating the need for team members to manually count peg holes or interpret written instructions, thereby dramatically reducing reset time while maintaining accuracy.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

2Measurement precision

If team members use existing tape measures with letters and numbers, then positioning is attempted, but setup complexity increases and time improvement is marginal

Engineering Contradiction:
Improvepeg hole positioning accuracyVSAvoidtool setup complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The patent introduces an augmented reality display as an intermediary between the team member and the retail display. This AR system serves as a mediator that provides visual guidance overlay, eliminating the need for complex tape measure positioning while maintaining precise peg hole alignment. The AR display acts as a bridge that translates complex measurement requirements into simple visual cues.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Manufacturing precision

If detailed written instructions are provided for each peg and shelf location, then placement accuracy is maintained, but the instructions become lengthy and harder to interpret quickly

Engineering Contradiction:
Improvepeg and shelf placement accuracyVSAvoidinstruction interpretation ease
Core Design Contradiction:
Manufacturing precisionVSEase of operation

Solution Approach 1:

The patent transitions from two-dimensional written instructions to a three-dimensional augmented reality overlay that is projected directly onto the retail display. This spatial dimension allows team members to see peg hole locations, shelf positions, and product placement guidance superimposed on the actual display structure, maintaining precise placement accuracy while dramatically improving ease of interpretation through intuitive visual cues.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Data Source

PatentUS10891574B2Planogram resetting using augmented reality in a retail environment
Publication Date: 2021.01.12 TARGET BRANDS INC
  • US10891574B2 patent drawing
  • US10891574B2 patent drawing
  • US10891574B2 patent drawing

AI summary

Augmented reality may be used to facilitate a planogram (POG) reset in a retail environment. The system may include a location benchmark positioned adjacent a retail display, and a display generator located relative to the location benchmark. The display generator may display an image corresponding to the POG reset on the retail display. A control processor may drive the display generator to display the image, and a data source may provide control signals to the control processor based on pre-stored POG data.