Augmented Reality Planogram Visualization for Retail Compliance
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Solution Overview
Problem
Conventional planograms are complex and unintuitive, making it difficult for inexperienced personnel to understand and implement retail display arrangements, leading to error-prone and labor-intensive setup and maintenance processes.
Innovation Solution
A system and method for generating and distributing graphic representations of planograms that superimpose images of objects onto real-world images of physical locations using augmented reality, allowing for intuitive visualization and compliance checking by overlaying ideal arrangements onto actual conditions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Manufacturing precision
If conventional planograms are used to define retail display arrangements, then the placement specifications can be precisely defined, but the planograms become complex and unintuitive, making them difficult for inexperienced personnel to understand and implement
Solution Approach 1:
The patent creates a visual copy or representation of the desired retail display arrangement that closely resembles the actual physical layout. This graphical user interface presents an intuitive visual model that mirrors the real-world shelf configuration, making it easy for personnel to understand and implement without needing to interpret complex conventional planogram notations
Solution Approach 2:
The patent transitions from two-dimensional conventional planogram notations to a three-dimensional perspective view that realistically represents the retail display. By rendering the graphical representation in a dimension that matches human spatial perception, the system makes placement specifications intuitively understandable while maintaining precise placement definitions
2Manufacturing precision
If conventional planograms with schematic representations and esoteric notations are used, then the placement details can be precisely specified, but the setup and maintenance processes become labor-intensive and error-prone
Solution Approach 1:
The system enables self-service by providing an intuitive graphical interface that allows personnel to directly visualize and understand the desired display arrangement without requiring training on complex planogram notations. The visual representation serves as its own guide, eliminating the need for additional interpretation steps and reducing setup and maintenance time while maintaining precise placement specifications
Solution Approach 2:
The patent implements a comparison mechanism that provides visual feedback by overlaying the current display arrangement with the desired arrangement from the graphical representation. This immediate visual feedback allows personnel to quickly identify and correct discrepancies, reducing errors and improving productivity in both setup and maintenance operations
Data Source
AI summary
Systems and methods for generating and distributing graphic representations of planograms used for the configuration, maintenance, and compliance confirmation in the display of merchandise and advertisements, are disclosed. Based on predefined merchandizing agreements, planograms are designed to define specific configurations of products and advertising collateral in specific locations. By referencing an identifier associated with a location, a corresponding planogram can be retrieved and used to generate a graphic representation of the planogram. The graphic representation of the planogram can be adjusted and superimposed onto a live or captured image of the location to indicate where objects should be placed or rearranged. Each object specified in the planogram can be visually represented as a picture superimposed in a position over an image or live view of the location captured by a client computing device by a user. The user can reference the graphic representation to stock, rearrange, or maintain the location.