AR Activation Platform for In-Scene 3D Product Messaging
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Solution Overview
Problem
Existing systems for displaying interactive messages with 3D product displays require users to navigate away from the 3D environment to access additional information, and it is difficult to create or modify interactive messages associated with 3D products.
Innovation Solution
An augmented reality technology activation platform that enables the creation and display of interactive message 3D objects alongside product 3D objects within the same scene, using a cloud-based system with a campaign designer component, 3D asset importer, and management module to integrate interactive messages directly with 3D assets.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If interactive messages are displayed as a separate layer overlay on the 3D rendering, then the messages can be displayed with the product, but users must navigate away from the 3D environment to access additional information
Solution Approach 1:
The patent merges the interactive message layer with the 3D product rendering layer into a unified scene. Instead of displaying messages as separate overlays that require navigation away from the 3D environment, the system integrates message 3D objects directly within the 3D scene space, allowing users to access information while remaining in the immersive 3D environment. This is achieved by rendering both product 3D objects and message 3D objects in the same coordinate system and scene graph.
2Adaptability or versatility
If interactive messages are created by one technology platform and associated with 3D product displays by another, then the system can support multiple specialized platforms, but the creation and modification of interactive messages becomes difficult
Solution Approach 1:
The patent implements a universal 3D asset import system that can handle both product 3D assets and message 3D assets through a common interface. The campaign designer component provides unified tools for creating, editing, and managing both types of content within the same platform, eliminating the need for separate specialized platforms. The system supports importing various 3D formats and provides consistent manipulation tools for all 3D objects regardless of their purpose.
3Loss of information
If users need to go into and out of the 3D environment to obtain additional information, then information can be accessed, but the user experience is disrupted
Solution Approach 1:
The patent enables continuous interaction with both product information and message content within the uninterrupted 3D environment. Users can explore product 3D objects, view associated messages, and access detailed information without exiting the 3D scene. The system maintains continuous rendering and interaction capabilities for all 3D elements, allowing seamless transitions between different types of content while preserving the immersive experience and extending user engagement time.
Data Source
AI summary
Systems and methods for generating and providing multiple, independent 3D objects in an augmented reality (AR) environment are described. One aspect of some embodiments relate to an augmented reality technology activation platform that enables the creation of interactive message 3D objects (e.g., static images, animations, product information and offers, etc.) and product 3D objects (e.g., product images, descriptions, etc.). These two types of 3D objects can be displayed at a user device so that customized, interactive messages associated with the product are displayed with the product, where the interactive messages are rendered (e.g., as a 3D object) along with the product 3D object in the same scene (e.g., as opposed to being layered on top of the 3D environment or augmented reality image).