Augmented Reality Product Overlay for Virtual Try-On
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Solution Overview
Problem
Consumers face challenges in making informed purchasing decisions when buying products online, especially when they haven't tried them in person, due to time constraints and limited opportunities for evaluation.
Innovation Solution
A method and system using augmented reality (AR) techniques that allow users to try out products virtually by overlaying product images onto real-world images on their devices, enabling them to visualize products in their environment, adjust positions and sizes, and make purchases directly from the application.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of time
If consumers shop online without visiting brick and mortar stores, then shopping convenience and time efficiency are improved, but the ability to evaluate products in person deteriorates
Solution Approach 1:
The patent creates a virtual copy of the product appearance by overlaying product images onto real-world images of the consumer. This allows the consumer to see how the product would look on them or in their environment without physically trying it on, thereby obtaining evaluation information while maintaining online shopping convenience and time efficiency.
Solution Approach 2:
The patent introduces an intermediary system that combines real-world images with product images through overlaying. This intermediary process enables consumers to evaluate products virtually by merging the product visualization with their personal environment, bridging the gap between online shopping convenience and in-person evaluation needs.
2Productivity
If consumers rush to purchase products under time-limited offers, then purchasing speed is improved, but the ability to make informed decisions deteriorates
Solution Approach 1:
The patent enables consumers to perform preliminary product evaluation actions before the time-limited offer expires. By overlaying product images onto real-world images and allowing virtual trying out, consumers can gather sufficient evaluation information in advance, making informed decisions quickly when the offer time is up without rushing blindly.
3Measurement precision
If consumers visit brick and mortar stores to try products in person, then product evaluation accuracy is improved, but time consumption and accessibility deteriorate
Solution Approach 1:
The patent creates a virtual replica of the product evaluation process by overlaying product images onto real-world images captured from the consumer's environment. This virtual copying allows consumers to evaluate products with similar accuracy to in-person trials while eliminating the need to travel to brick and mortar stores, significantly reducing time consumption and improving accessibility.
Data Source
AI summary
A method, system and computer program are provided to allow one or more users to try out one or more products. The method, system and computer program involve providing information on one or more products offered for sale under restricted conditions of time or quantity, obtaining a real image of an object, determining one or more features from the object image, determining a position to overlay a first product image on the object image based on the determined one or more features, overlaying the first product image on the object image based on the determined position to provide an overlaid image, and displaying the overlaid image. The first product image is an image of a product from the one or more products.