Augmented Reality Promotion Indicators for Retail Engagement
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Solution Overview
Problem
Customers often overlook promotional emails due to their ubiquity, leading to a need for new techniques to select and deliver promotions in a more engaging manner.
Innovation Solution
A system that uses augmented reality presentations on mobile devices to deliver promotion indicators, selecting promotions based on user data and location, and presenting them in an engaging AR format when the device is oriented towards a specific location within a retail facility.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If promotions are delivered via email, then promotions can be delivered to customers, but customers overlook these promotions due to ubiquity
Solution Approach 1:
The patent transitions promotion delivery from traditional 2D email interfaces to immersive 3D augmented reality experiences. AR presentations overlay virtual promotional content onto the physical retail environment, creating a new dimensional space for engagement that distinguishes promotions from conventional email clutter and captures customer attention through spatial immersion.
Solution Approach 2:
The system changes the delivery parameters of promotions by shifting from static text-based email formats to dynamic, interactive AR experiences. This includes transforming promotion delivery from passive reception to active engagement, and from uniform mass distribution to location-specific targeted delivery based on customer position within the retail store.
2Ease of operation
If targeted promotions are provided based on shopping trends, then customer satisfaction increases, but the method becomes ubiquitous and customers overlook them
Solution Approach 1:
The system performs preliminary actions by pre-positioning AR promotion indicators at specific locations within the retail store before customers arrive. When customers enter the store, their mobile devices automatically detect and display relevant promotions at their current location, eliminating the need for customers to actively search for or check emails for promotions.
Solution Approach 2:
The patent introduces AR technology as an intermediary between the retailer's promotion system and the customer. This intermediary transforms standard promotion data into immersive spatial experiences that customers encounter naturally while navigating the store, bridging the gap between targeted promotion delivery and customer attention.
3Ease of manufacture
If promotions are delivered through traditional email, then delivery is simple, but engagement and perceived value are low
Solution Approach 1:
The system replaces the mechanical email delivery system with an AR-based spatial delivery mechanism. Instead of relying on email clients and text rendering, the solution uses mobile device cameras, AR frameworks, and location-based services to deliver promotions through the customer's physical environment, maintaining simplicity while dramatically improving engagement.
Data Source
AI summary
In some embodiments, apparatuses and methods are provided herein useful to presenting promotion indicators. In some embodiments, a system for presenting promotion indicators comprises a database configured to store user data, a control circuit configured to receive a user identifier, determine an identity of the user, receive a location indicator, determine a location of the mobile device, select a promotion, transmit a promotion indicator associated with the promotion and an application configured to be executed on the mobile device, wherein the application when executed by the mobile device is configured to receive the promotion indicator, cause presentation of a notification that the promotion indicator is available, determine that the mobile device is oriented toward the location, cause presentation of an augmented reality presentation including the promotion indicator, receive selection of the promotion indicator, and cause transmission, to the database, of the user identifier and an indication of the promotion.