AR Quotient System for Merchant Differentiation
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Solution Overview
Problem
Consumers face difficulties in locating specific merchants that offer augmented reality experiences, and small-scale merchants struggle to differentiate themselves and identify repeat customers from new ones, leading to inefficient marketing and customer engagement.
Innovation Solution
A system and method that allow merchants to maintain profiles with augmented reality (AR) content, enabling consumers to search and select merchants based on an AR quotient, which is visually represented, and providing incentives to repeat customers upon entry, enhancing customer engagement and differentiation.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If merchants offer augmented reality experiences to differentiate themselves, then customer engagement and loyalty improve, but system complexity and implementation costs increase
Solution Approach 1:
The patent creates a universal AR platform that serves multiple functions: displaying merchant information, providing product details, enabling customer reviews, and delivering incentives. This multi-functional approach allows small merchants to differentiate themselves without building complex custom AR systems for each function.
Solution Approach 2:
The patent introduces an intermediary AR application layer between the consumer and merchant systems. This mediator handles the complexity of AR rendering, tracking, and interaction, while merchants simply provide content through standardized interfaces, reducing their implementation burden.
2Productivity
If consumers search for merchants based on specific needs, then purchase efficiency improves, but time spent searching and evaluating merchants increases
Solution Approach 1:
The patent pre-processes and organizes merchant information into standardized profiles with key attributes (reviews, location, offerings, incentives) before the consumer search. This preliminary structuring enables rapid filtering and comparison during the search phase, reducing evaluation time.
Solution Approach 2:
The patent employs visual indicators (such as colored badges or highlights in the AR interface) to quickly convey merchant attributes like rating levels, incentive types, or category matches. This visual encoding allows consumers to assess merchants at a glance without reading detailed information.
Data Source
AI summary
Systems and methods herein are related to augmented reality (AR) experiences in connection with items offered by entities. One exemplary method includes receiving, at a computing device, an AR search request from a user where the AR search request includes a search criteria and a location. The computing device then searches in a memory for at least one entity consistent with the search criteria and the location. In turn, the computing device returns an AR search response to the user, at an application of a communication device associated with the user. The AR search response includes an AR quotient indicative of a level of an AR experience at the at least one entity, thereby permitting the user to identify the level of the AR experience at the at least one entity prior to deciding to visit the at least one entity.