AR Region Value Evaluation System for Dynamic Pricing

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Solution Overview

Problem

There is a lack of effective methods for evaluating the value of regions in augmented reality (AR) spaces for displaying advertisements, making it difficult for business operators to set appropriate prices when selling these regions.

Innovation Solution

A region value evaluation system that assesses the value of regions in AR spaces by considering their position in the corresponding reality space, using an evaluation information acquisition unit to gather data and an evaluation unit to aggregate this information for pricing purposes.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of manufacture

If no evaluation method is used for AR space regions, then pricing cannot be determined, but this makes it impossible to sell regions to third parties

Engineering Contradiction:
Improvepricing capabilityVSAvoidregion sale capability
Core Design Contradiction:
Ease of manufactureVSProductivity

Solution Approach 1:

The patent applies parameter changes by evaluating region value based on multiple parameters including position information, user presence, and display characteristics. The evaluation unit calculates region values by aggregating these parameters, enabling dynamic pricing strategies that reflect actual advertisement effectiveness in different AR space locations.

Inventive Principle:
Principle #35Parameter changes

2Device complexity

If region value is evaluated without considering position information, then evaluation is simpler, but the evaluation does not reflect actual advertisement effectiveness

Engineering Contradiction:
Improveevaluation system complexityVSAvoidadvertisement effect measurement
Core Design Contradiction:
Device complexityVSMeasurement precision

Solution Approach 1:

The patent implements feedback by using position information of the information processing device to determine region values. The evaluation unit continuously receives position information and adjusts region value evaluations based on where users are located in the AR space, creating a feedback loop that reflects actual advertisement exposure and effectiveness.

Inventive Principle:
Principle #23Feedback

3Measurement precision

If multiple parameters are aggregated for region value evaluation, then evaluation accuracy improves, but processing complexity increases

Engineering Contradiction:
Improveregion value evaluation accuracyVSAvoidprocessing complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The patent applies segmentation by dividing the evaluation process into distinct functional units: an evaluation information acquisition unit that collects position information, and an evaluation unit that processes this information. This segmentation allows complex multi-parameter evaluation to be broken down into manageable steps, improving processing efficiency while maintaining evaluation accuracy.

Inventive Principle:
Principle #1Segmentation

Data Source

PatentUS20240428289A1Region value evaluation system
Publication Date: 2024.12.26 NTT DOCOMO INC
  • US20240428289A1 patent drawing
  • US20240428289A1 patent drawing
  • US20240428289A1 patent drawing

AI summary

A region value evaluation system is a system evaluating the value of a region to which display information to be displayed is allocated, in a virtual space that is used for a display in an information processing device and corresponds to a reality space in a position, and includes an evaluation information acquisition unit acquiring evaluation information including position information indicating the position in the reality space of the information processing device performing a display using the virtual space, and an evaluation unit performing aggregation based on the evaluation information acquired by the evaluation information acquisition unit to evaluate the value of the region on the basis of an aggregation result.