AR Device Overlaying Retail Rewards via Location Tracking
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Solution Overview
Problem
Users of augmented reality devices face challenges in accessing information about rewards and payment cards while shopping, as existing technologies do not effectively provide real-time, location-based insights into available discounts and incentives for products at retail stores.
Innovation Solution
An augmented reality electronic device method that identifies retail stores and products using GPS and object recognition, sends user identity information to a server, and displays available rewards and payment card options, including recommendations for the best price or alternate products, by integrating with a server computer for real-time data retrieval and display.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of time
If users manually check for rewards and payment card information while shopping, then they can access discount information, but this process is time-consuming and inconvenient
Solution Approach 1:
The system automatically identifies the user's location, retrieves rewards card program information, and displays relevant discounts without requiring manual input from the user. The AR device autonomously queries the server and presents personalized reward information based on the user's current location and profile.
Solution Approach 2:
The system pre-loads and stores rewards card program information on the server before the user needs it. When the user enters a retail store, the information is already available for immediate retrieval and display, eliminating the need for real-time processing delays.
2Speed
If the AR device continuously monitors location and retrieves reward information, then users get real-time updates, but this increases device complexity and energy consumption
Solution Approach 1:
The system periodically updates location information and retrieves reward data only when triggered by specific events, such as entering a retail store boundary or approaching a product. This event-driven approach reduces continuous processing while maintaining real-time responsiveness when needed.
Solution Approach 2:
The server acts as an intermediary that handles complex location verification, reward program management, and information retrieval. The AR device only needs to communicate basic location data and receive processed reward information, significantly reducing the computational burden on the wearable device.
3Loss of information
If the system provides comprehensive rewards and payment card information, then users can make informed decisions, but this increases the amount of information to be processed and displayed
Solution Approach 1:
The system filters and displays reward information based on the user's specific context, including current location, nearby retail stores, and relevant product categories. Only locally applicable rewards are presented, rather than all possible rewards, making the information both comprehensive for the context and manageable in volume.
Solution Approach 2:
The information is segmented into distinct categories such as rewards card programs, payment card incentives, and alternate product recommendations. Each category is presented separately with clear visual distinction, allowing users to process information in manageable segments rather than overwhelming blocks of text.
Data Source
AI summary
A method implemented on an augmented reality (AR) electronic device includes obtaining a location of the AR electronic device. Information is received regarding an availability of offers or rewards at one or more retail stores nearby the location of the AR electronic device. The offers or rewards are overlaid on an augmented reality view of the location on the AR electronic device.