AR Scene Generation for Physical Item Visualization
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Solution Overview
Problem
Current augmented reality (AR) technologies fail to provide a comprehensive sensory experience for customers interacting with physical products, as they lack the ability to physically interact with items and visualize how products would look in specific settings, leading to incomplete decision-making during purchases.
Innovation Solution
A computer-implemented method and system for generating AR scenes that allow users to view and interact with physical items in tailored environments by combining real-world images with computer-generated scenery, using 3D models and machine learning to recommend settings and scale the scenery relative to the item's dimensions, enabling visualization and interaction within the AR scene.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If current AR technologies are used to display physical items, then users can view items in augmented reality, but users cannot physically interact with items and visualize products in specific settings
Solution Approach 1:
The patent creates virtual copies of physical items by capturing images with a camera and generating corresponding virtual representations. These virtual items are then placed into AR scenes that replicate specific settings or environments, allowing users to visualize how physical products would appear in real-world contexts without physically being present in those settings.
Solution Approach 2:
The system introduces an intermediary AR processing layer between the user and physical items. This intermediary system captures real-world items, processes them through image analysis and scene understanding, and presents enhanced virtual representations that provide additional contextual information and interaction capabilities not available in direct physical interaction.
2Loss of information
If comprehensive sensory experience is provided for physical products, then purchasing decision quality improves, but system complexity and computational requirements increase
Solution Approach 1:
The patent enhances the viewing experience by transitioning from two-dimensional images to three-dimensional AR scenes. Virtual items are rendered with depth, spatial positioning, and environmental context, allowing users to examine products from multiple angles and perspectives as if physically present, thereby compensating for the lack of tactile sensory input through enhanced visual dimensionality.
Solution Approach 2:
The system performs preliminary actions by pre-processing and analyzing images to extract object properties, dimensions, and contextual information before presenting the AR scene. Scene understanding and object detection are performed in advance, allowing the system to prepare appropriate virtual representations and environmental contexts that will be displayed to the user, reducing real-time computational requirements.
3Measurement precision
If AR scenes are generated with accurate scaling and positioning, then product visualization accuracy improves, but processing time and computational resources increase
Solution Approach 1:
The patent replaces manual or mechanical measurement methods with automated image processing and computer vision algorithms. The system automatically detects object boundaries, estimates dimensions from captured images, and calculates appropriate scaling factors through algorithmic processing, eliminating the need for physical measurement tools or manual calibration procedures.
Solution Approach 2:
The AR system performs self-service by automatically analyzing captured images, identifying objects, determining their properties, and generating appropriately scaled virtual representations without requiring external input or calibration. The scene understanding and object detection processes are autonomous, allowing the system to independently generate accurate AR scenes from raw camera input.
Data Source
AI summary
Systems and methods are provided for the generation of augmented reality (AR) scenery for a physical item. The AR scenery allows a customer to interact with the physical item in the real-world, while also allowing the customer to view the physical item in a virtual setting that may be tailored to the customer and/or to the physical item. According to an embodiment, an AR scene is generated for a physical item. The AR scene includes computer-generated scenery and at least a portion of an image of the physical item, where the computer-generated scenery is based on information associated with the user and/or the physical item. The AR scene is then displayed on a device.