AR Signage Augmentation for Personalized Indoor Route Guidance

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Solution Overview

Problem

Existing navigation systems lack the ability to effectively utilize real-world signage for turn-by-turn navigation, failing to provide interactive and personalized augmented reality guidance.

Innovation Solution

An augmented reality (AR) guidance system that detects real-world signage, generates and overlays directional indicators, and personalizes media content based on user attributes and route information, enhancing navigation through geo-fenced areas.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If traditional navigation systems are used, then basic turn-by-turn directions can be provided, but real-world signage cannot be effectively utilized for interactive guidance

Engineering Contradiction:
Improveutilization of real-world signageVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent introduces an augmented reality overlay as an intermediary layer between the user and the physical environment. This virtual layer captures real-world signage and integrates it with navigation instructions, allowing traditional signage to serve as interactive guidance elements without requiring physical modifications to the navigation device itself.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The system transitions from two-dimensional map-based navigation to three-dimensional augmented reality navigation. By rendering signage and directional indicators in the same visual space as the physical environment, the system creates a unified three-dimensional interface that leverages the user's existing spatial awareness while adding virtual navigation layers.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Ease of operation

If generic navigation directions are provided, then basic routing information is available, but personalized and interactive guidance is lacking

Engineering Contradiction:
Improveinteractive guidanceVSAvoidmedia content
Core Design Contradiction:
Ease of operationVSQuantity of substance

Solution Approach 1:

The system applies different levels of media content and guidance intensity to different locations along the navigation route. By analyzing the user's current position, destination, and surrounding environment, the system dynamically adjusts the amount and type of navigational information displayed, providing detailed interactive guidance when needed and minimal information when the path is clear or the user is distant from turn points.

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The navigation interface dynamically adapts its behavior based on real-time conditions. The system monitors user proximity to turn points, detects signage in the environment, and adjusts the display of directional indicators and media content accordingly, creating a responsive guidance system that evolves with the user's journey rather than presenting static pre-programmed instructions.

Inventive Principle:
Principle #15Dynamics

Data Source

PatentEP3948164B1Augmented reality guidance interface
Publication Date: 2026.01.28 SNAP INC
  • EP3948164B1 patent drawingFigure 1
  • EP3948164B1 patent drawingFigure 2
  • EP3948164B1 patent drawingFigure 3

AI summary

Example embodiments described herein therefore relate to an AR guidance system to perform operations that include: detecting a client device at a location within a geo-fenced area, wherein the geo-fenced area may include within it, a destination of interest; determining a route to the destination of interest from the location of the client device within the geo-fenced area; causing display of a presentation of an environment within an AR interface at the client device; detecting a display of real-world signage within the presentation of the environment; generating a media item in response to the detecting the display of the signage within the presentation of the environment, wherein the media item is based on the route to the destination of interest; and causing display of the media item within the AR interface based on the position of the signage within the presentation of the environment.