AR Sponsored Object Substitution for Non-Intrusive Visual Augmentation
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Solution Overview
Problem
Existing augmented reality (AR) systems face challenges in inserting advertisements or promotional content in a non-intrusive manner that is tailored to user preferences, as conventional methods often disrupt the user's view of the real world with unsolicited advertisements.
Innovation Solution
The system substitutes sponsored objects for user-selected generic objects by querying a database of branded objects that match the properties of the selected objects, allowing for non-intrusive integration of promotional content based on user input or automatic placement algorithms that consider anchor points and light sources.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If conventional banner advertisements or pop-up advertisements are inserted into AR content, then marketers can promote products to users, but the advertisements obscure the user's view of the real world and are intrusive
Solution Approach 1:
The patent uses virtual copies of real-world objects (sunglasses, hats, shoes) that can be overlaid onto the real-world view. These virtual object copies serve as the advertising medium, allowing product promotion without blocking the user's view of the actual environment. The sponsored objects are rendered as transparent or semi-transparent overlays that integrate naturally with the scene.
Solution Approach 2:
The advertising content is placed locally on specific objects or surfaces within the AR scene rather than as full-screen overlays. Sponsored objects like sunglasses are positioned on virtual representations of the user's face, and promotional content is localized to specific spatial positions, allowing the rest of the real-world view to remain unobstructed.
2Adaptability or versatility
If sponsored objects are substituted for user-selected generic objects, then marketers can insert targeted advertisements, but the system complexity increases due to database queries and matching algorithms
Solution Approach 1:
The patent creates a universal object database where each object entry serves multiple functions: it acts as a template for virtual augmentation, a matching key for sponsored content substitution, and a property reference for rendering. This multi-functional design reduces the need for separate systems for each function, thereby managing complexity while enabling targeted advertising.
Solution Approach 2:
The system pre-queries the database of sponsored objects for matching properties before the user completes their selection. By performing the database query and matching operation in advance, the system reduces real-time processing requirements and simplifies the user interaction flow, managing system complexity through proactive data retrieval.
3Ease of operation
If automatic placement algorithms are used to position sponsored objects, then the integration becomes non-intrusive and seamless, but the computational requirements and processing time increase
Solution Approach 1:
The patent employs lightweight, simplified placement algorithms that use basic geometric calculations and pre-defined anchor points rather than complex real-time physics simulations. These simplified computational objects are designed for rapid processing and disposal after a single use, enabling seamless integration without excessive computational overhead or processing delays.
Data Source
AI summary
Systems and methods are described for augmenting visual content with a sponsored object instead of a selected object. An illustrative method receives an input selecting an object for augmenting visual content, determines whether a property of the selected object matches a property of a sponsored object included in a database of sponsored objects, and in response to determining that the property of the selected object matches the property of the sponsored object, augments the visual content with the sponsored object.