AR Target Selection for Intuitive E-Commerce
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Solution Overview
Problem
Current technologies for facilitating electronic commerce in augmented reality environments lack an intuitive and integrated user experience, requiring significant consumer effort and relying on sales personnel, which limits the efficiency and accessibility of transactions.
Innovation Solution
A system comprising mobile devices and a host server that detects physical products or services in an augmented reality environment, allowing users to interact with and conduct transactions through a network, using features like object detection, user interface generation, and e-commerce processing to streamline the shopping experience.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If current technologies for facilitating electronic commerce in augmented reality environments are used, then transactions can be conducted in AR, but the user experience is not intuitive and integrated, requiring significant consumer effort and sales personnel
Solution Approach 1:
The system enables self-service by allowing consumers to independently detect products, access information, and complete transactions through the AR interface without requiring sales personnel assistance. The mobile device autonomously facilitates the entire commerce process from product detection to transaction completion.
Solution Approach 2:
The mobile device serves multiple functions: it captures the AR environment, detects physical products, presents transaction information, and processes purchases. This multi-functionality integrates previously separate tasks into a single unified interface, improving ease of operation.
2Adaptability or versatility
If current technologies for facilitating electronic commerce in augmented reality environments are used, then transactions can be conducted in AR, but the system lacks integration and requires sales personnel
Solution Approach 1:
The system merges product detection, information presentation, and transaction processing into a single integrated AR interface. By combining these previously separate functions into one unified system, the patent achieves better integration while managing complexity through consolidated architecture.
Solution Approach 2:
The mobile device acts as an intermediary between the physical product and the commerce system. It captures AR environment data, identifies products, retrieves transaction information, and facilitates purchases, thereby integrating multiple system components through a single mediating device.
3Productivity
If sales personnel are used to facilitate transactions, then consumer assistance is provided, but efficiency and accessibility of transactions are limited
Solution Approach 1:
The system replaces sales personnel with automated self-service capabilities. The mobile device independently detects products, presents information, and processes transactions, thereby increasing both efficiency (by removing human bottlenecks) and accessibility (by providing 24/7 automated service).
Solution Approach 2:
The patent replaces the mechanical system of human sales personnel with an automated electronic system. The mobile device and server infrastructure substitute for human agents, enabling faster, more consistent transaction processing while improving accessibility to all users regardless of location or time.
Data Source
AI summary
Techniques are disclosed for facilitating electronic commerce in an augmented reality environment. In some embodiments, a method comprises detecting, by a mobile device, presence of the physical product or the real life service; and presenting, on the mobile device, information to conduct the transaction of a physical product or a real life service via the augmented reality environment. In some embodiments, a method comprises detecting one or more targets in the augmented reality platform using a select area in a perspective of a user, the perspective being captured by a mobile device; and prompting the user to choose an object of interest from the one or more detected targets.