AR Temporary Tattoo With Embedded QR Codes for Guest Interaction

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Solution Overview

Problem

Existing amusement park attractions lack effective integration of virtual and augmented reality components to enhance guest experiences and provide personalized, interactive services.

Innovation Solution

Embedding QR codes into temporary tattoos that guests can scan with computing devices to access augmented reality applications, providing animated views and additional information related to park attractions, user profiles, and interactive experiences.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If traditional static tattoos are used, then manufacturing simplicity is maintained, but guest engagement and information accessibility are limited

Engineering Contradiction:
Improveguest engagementVSAvoidtattoo system complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent embeds machine-readable imagery (QR codes, barcodes) within the tattoo design itself, nesting multiple functional layers within a single visual element. This allows the tattoo to serve both as a decorative element and as a machine-readable identifier, enabling augmented reality experiences without requiring separate components

Inventive Principle:
Principle #7Nested doll (Nesting)

Solution Approach 2:

The patent introduces an augmented reality application as an intermediary between the static tattoo and the guest's computing device. This intermediary processes the machine-readable imagery and delivers personalized content, bridging the gap between the simple tattoo application and complex interactive experiences

Inventive Principle:
Principle #24Intermediary (Mediator)

2Loss of information

If no machine-readable imagery is embedded, then tattoo design simplicity is maintained, but information accessibility and personalization are reduced

Engineering Contradiction:
Improveinformation accessibilityVSAvoidtattoo production complexity
Core Design Contradiction:
Loss of informationVSEase of manufacture

Solution Approach 1:

The patent merges the decorative tattoo design with machine-readable imagery into a single integrated element. The QR codes, barcodes, or other machine-readable patterns are incorporated directly into the tattoo artwork, eliminating the need for separate informational components and simplifying the overall system while maximizing information accessibility

Inventive Principle:
Principle #5Merging (Combining)

3Adaptability or versatility

If static tattoo designs are used, then manufacturing precision requirements are low, but interactive experience capability is limited

Engineering Contradiction:
Improveinteractive experience capabilityVSAvoidmachine-readable imagery precision
Core Design Contradiction:
Adaptability or versatilityVSManufacturing precision

Solution Approach 1:

The patent applies different quality requirements to different parts of the tattoo. The machine-readable imagery portions require high precision for accurate scanning and recognition, while the surrounding decorative artwork can maintain lower precision standards. This localized approach to quality control enables interactive capabilities without uniformly increasing manufacturing complexity across the entire tattoo

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS12561880B2Augmented reality tattoo
Publication Date: 2026.02.24 UNIVERSAL CITY STUDIOS LLC
  • US12561880B2 patent drawing
  • US12561880B2 patent drawing
  • US12561880B2 patent drawing

AI summary

A system includes one or more processors and memory storing instructions that, when executed by the one or more processors, are configured to cause the one or more processors to receive an image of a temporary tattoo incorporating machine-readable imagery and read the machine-readable imagery from the image of the temporary tattoo. The instructions, when executed, are further configured to cause the one or more processors to instruct an augmented reality application to augment the image of the temporary tattoo into an animated version of the temporary tattoo based on data associated with the machine-readable imagery and instruct display of the animated version of the temporary tattoo.