Augmented Reality Unboxing Experience with Dynamic Triggers

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Solution Overview

Problem

Existing augmented reality (AR) systems for unboxing experiences lack engagement and sharing opportunities, as they typically involve simple tapping or selection options, failing to replicate the excitement of physically unboxing a package.

Innovation Solution

The implementation of an AR or VR application that mimics the physical unboxing experience by using various triggers to open virtual boxes, allowing users to perform physical and/or virtual actions to open and repackage boxes, thereby extending the engagement and sharing potential.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If simple tapping or selection options are used to open virtual boxes, then the operation is easy and quick, but user engagement and excitement are reduced

Engineering Contradiction:
Improveease of opening virtual boxVSAvoiduser engagement
Core Design Contradiction:
Ease of operationVSAdaptability or versatility

Solution Approach 1:

The patent implements multiple dynamic triggering mechanisms including shaking the device, voice commands, and gesture recognition to open virtual boxes. This transforms the static tapping action into dynamic, varied interactions that replicate physical unboxing excitement while maintaining ease of use through intuitive gestures.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system changes operational parameters by accepting different types of input (physical shaking, voice, gestures) rather than a single tapping action. This allows the virtual box opening to adapt to various user preferences and contexts, enhancing engagement while keeping operation simple.

Inventive Principle:
Principle #35Parameter changes

2Adaptability or versatility

If multiple triggers and actions are required to open virtual boxes, then user engagement is enhanced, but device complexity increases

Engineering Contradiction:
Improveuser engagementVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent makes the client device universal by integrating multiple triggering capabilities (shaking sensor, voice recognition, gesture detection) into a single platform. This allows diverse interaction methods without requiring separate systems, managing complexity through consolidation while enhancing engagement.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The system automatically detects and processes different trigger types without requiring users to manually select interaction modes. The device self-adapts to the user's chosen method (shake, speak, gesture), reducing the perceived complexity while maintaining versatile engagement options.

Inventive Principle:
Principle #25Self-service

3Adaptability or versatility

If automatic video capture and sharing is implemented, then sharing potential is extended, but system resource usage increases

Engineering Contradiction:
Improvesharing potentialVSAvoidsystem resource usage
Core Design Contradiction:
Adaptability or versatilityVSUse of energy by moving object

Solution Approach 1:

The system automatically captures video at the moment of box opening without requiring users to manually start recording. This preliminary automatic action ensures sharing content is captured seamlessly while allowing users to opt-out, managing resource usage by only activating when needed for the unboxing moment.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system provides feedback mechanisms allowing users to control automatic video capture settings. Users can adjust whether video is automatically captured and shared, creating a feedback loop that balances sharing potential with user preferences for resource consumption, reducing unnecessary system resource usage.

Inventive Principle:
Principle #23Feedback

Data Source

PatentUS20250071223A1Augmented reality unboxing experience
Publication Date: 2025.02.27 SNAP INC
  • US20250071223A1 patent drawing
  • US20250071223A1 patent drawing
  • US20250071223A1 patent drawing

AI summary

Methods and systems are disclosed for performing operations for providing an augmented reality unboxing experience. The operations include retrieving an augmented reality element comprising a virtual box that is in a closed state. The operations include obtaining triggers associated with the virtual box, the triggers configured to change the virtual box from the closed state to an open state. The operations include displaying the virtual box. The operations include receiving input associated with the virtual box. The operations include determining that the received input corresponds to the one or more triggers associated with the virtual box. The operations include modifying the virtual box from being displayed in the closed state to being displayed in the open state.